Head of CIB Client and Sector Marketing | London, UK

HSBC; London; On-site; GBP 90,000 - 140,000; Full time

Job summary

HSBC seeks a Global Head of Client & Sector Marketing for its Corporate & Institutional Banking division in London. This senior leadership position is pivotal for driving revenue growth and client engagement, requiring expertise in B2B marketing within global banking. Responsibilities include leading marketing strategies and overseeing impactful campaigns while fostering collaboration across teams. A competitive compensation package and professional development opportunities are offered, fostering a diverse and inclusive workplace.

Benefits

Private healthcare for all UK-based employees

Enhanced maternity and adoption pay

Contributory pension scheme with employer contribution

Qualifications

• Proven background in B2B marketing within global banking or institutional financial services.
• Strong leadership and influencing skills across global, matrixed organizations.

Responsibilities

• Lead the global client and sector marketing strategy for Corporate & Institutional Banking.
• Develop differentiated value propositions and oversee integrated marketing campaigns.
• Collaborate with Product & Business Marketing to align solutions with client needs.

Skills

B2B marketing

Leadership

Analytical abilities

Commercial strategy

Job description

Some careers shine brighter than others.

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

We are currently seeking a professional to join our team in the role of: Global Head of Client & Sector Marketing - Corporate & Institutional Banking (CIB)

The successful individual will lead our Corporate and Institutional Banking marketing efforts across priority client segments and industry sectors and with key strategic partners. This senior leadership role is critical to driving revenue growth, deepening client engagement, and enhancing the bank's relevance with multinational corporates, financial institutions, and public sector clients.

Partnering closely with Relationship Management, Sector Coverage, Product Marketing, and Strategy teams, you will lead the development and execution of insight-led, segment-specific marketing strategies that unlock new business opportunities and accelerate client decision-making across regions.

This is a pivotal role at the intersection of client strategy, marketing, and business development - ideal for a marketing leader who is passionate about connecting industry expertise with client needs to drive commercial results at scale.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Lead the global client and sector marketing strategy for Corporate & Institutional Banking, aligning with commercial growth priorities.
• Identify and prioritize marketing opportunities across client segments (e.g., multinational corporates, FIs, sovereigns, asset managers) and sectors (e.g., Industrials, Tech, Healthcare, Energy, Real Estate).
• Develop differentiated value propositions that reflect deep knowledge of industry and segment-specific challenges, opportunities, and regulatory environments.
• Collaborate with Product & Business Marketing to ensure solution sets are clearly positioned against client needs within each segment and sector.
• Oversee the planning and execution of integrated marketing campaigns that drive awareness, consideration, and engagement at scale and lead the development of targeted thought leadership, digital content, sector reports, client success stories, and high-impact engagement tools

To be successful in this role you should meet the following requirements:

• Proven background in B2B marketing with a track record of success in commercial/segment marketing within global banking or institutional financial services.
• Proven expertise in turning client and market insights into actionable growth strategies and targeted campaigns.
• Deep understanding of institutional client segments, industry dynamics, and financial products (transaction banking, capital markets, structured finance, etc.).
• Strong leadership and influencing skills across global, matrixed organisation with exceptional storytelling, communication, and analytical abilities.
• Experience working directly with Coverage, Sector Heads, and Product teams to drive client-centric growth initiatives.

This role is based in London

Opening up a world of opportunity

Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you'd like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: [e-mail]
Telephone: [phone]

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