Head of Brand Strategy & Activation

Bensons for Beds; Cambridgeshire and Peterborough; On-site; GBP 90,000 - 130,000; Full time

Job summary

Bensons for Beds is seeking a senior Brand Director to lead the Owned Brand strategy across Slumberland, Staples, eve sleep and Simply by Bensons, shaping positioning, architecture and annual plans in collaboration with the central Marketing function.

You will align product, merchandising and external agencies to develop integrated campaigns, measure performance, and ensure a consistent brand experience across stores and channels.

Qualifications

• Experience developing brand strategies, including brand repositioning and new brand development.
• Experience creating campaign briefs with specialist teams and agency partners.
• Strong understanding of retail marketing and how stores drive brand experience and performance.
• Expertise across in-store, digital, social, PR and ATL channels.
• Strong commercial awareness with ability to link brand activity to financial results.
• Experience collaborating cross-functionally with product, buying, merchandising and manufacturing teams.
• Excellent stakeholder management and influencing skills.
• Analytical mindset using data and insights to inform decisions.
• Experience managing agencies and creative processes.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Leads the development and evolution of Owned Brand architecture and positioning across the full portfolio.
• Leads strategic repositioning initiatives for Owned Brands with external agencies and internal stakeholders.
• Leads annual Owned Brand Planning with insight, strategy, and commercial objectives.
• Acts as senior marketing representative for Owned Brands, aligning resources and investment.
• Develops integrated Owned Brand marketing strategies and activation plans across channels.
• Translates strategies into marketing objectives, briefs, and annual activity plans.
• Champions a consistent end-to-end brand experience across all customer touchpoints.
• Owns the budget for Owned Brand development and marketing initiatives.
• Works closely with Product Development to align pipelines with brand strategy.
• Leads go-to-market plans for Licensed Brands and annual Brand Performance Reviews.
• Champions brand guidelines and internal alignment across the organization.

Skills

Brand strategy

Campaign briefs

Retail marketing

Multi-channel marketing

Stakeholder management

Agency management

Data-driven decisions

Job description

Bensons for Beds is seeking a senior Brand Director to lead the Owned Brand strategy across Slumberland, Staples, eve sleep and Simply by Bensons, shaping positioning, architecture and annual plans in collaboration with the central Marketing function.

You will align product, merchandising and external agencies to develop integrated campaigns, measure performance, and ensure a consistent brand experience across stores and channels.