Head of Brand & Propositions

Premier Christian Communications Ltd; United Kingdom; Remote; GBP 62,000 - 76,000; Full time

Job summary

A leading charity organization seeks a passionate Head of Brand & Propositions to enhance their impact. You will lead strategy development and implementation, driving engagement and loyalty through effective brand management. This fully remote position offers a competitive salary and the opportunity to make a meaningful difference.

Qualifications

• Proven experience in fundraising and brand management is essential.
• Experience in the charity or nonprofit sector is desirable.
• Exceptional communication skills and stakeholder management are critical.

Responsibilities

• Lead and develop the team through the employee life cycle.
• Develop strategic approaches for brand and product propositions.
• Monitor and report on brand strategy effectiveness.

Skills

Fundraising proposition development

Brand management

Integrated strategy development

Market research interpretation

Stakeholder management

Communication skills

Education

Professional marketing qualification (CIM or equivalent)

Job description

Job Title: Head of Brand & Propositions

Location: UK wide - Fully remote with some occasionally onsite presence required

Salary: £62,000 - £76,000 per annum plus car allowance

Organisation

Join us in making a meaningful impact when people need it most. For over a century, we have provided essential support to individuals facing financial hardship. As we continue to grow, our mission is to reach even more people and offer them the help they need.

To achieve this, we are looking for passionate and driven individuals who are ready to embrace change and contribute to a forward-thinking organisation. By working together, we can strengthen our impact and ensure vital services remain accessible for generations to come. If you're ready to be part of a team that is creating positive change, we invite you to join us in building a brighter future—together.

Responsibilities

1. Lead, manage and develop the team through the whole employee life cycle.
2. Develop the strategic approach to new and existing products and propositions, including legacy, brand, individual giving, partnerships, commercial offerings, and philanthropic propositions.
3. Develop and lead the implementation of the organisation’s brand strategy to resonate with target audiences, communicate our purpose effectively, and drive engagement, loyalty, and income generation.
4. Champion the consistency of the organisation’s brand across physical and digital assets, ensuring alignment with our core purpose.
5. Use brand-related data to provide actionable insights to inform strategic decision-making.
6. Ensure the organisation’s brand evolves in response to market trends while maintaining its core identity.
7. Drive strategic initiatives aimed at enhancing the organisation’s overall branding approach.
8. Ensure the use of technology to maintain consistency and relevance in all assets.
9. Champion the use of data and audience insight to develop and refine fundraising propositions, products, and journeys for maximum engagement.
10. Lead the team to focus on legacy income and adapt strategies based on insights to grow future income.
11. Oversee the development of products and propositions to meet diverse audience needs and drive engagement.
12. Analyse market trends and customer insights to inform data-driven strategic decisions and improve proposition effectiveness.
13. Ensure customer feedback is integrated into proposition and journey development to enhance customer experience, satisfaction, and loyalty.
14. Monitor and report on the effectiveness of brand and proposition strategies to ensure continuous improvement and value for money.

Role-specific knowledge & skills

Essential

• Proven experience in Fundraising proposition development and brand management.
• Proven experience in integrated strategy development for legacy and brand.
• Ability to interpret market research and data to inform strategies.
• Demonstrable experience in developing integrated journeys and propositions based on insight.
• Proven experience in delivering through others.
• Exceptional communication and stakeholder management skills.

Desirable

• Experience in the charity or nonprofit sector.
• Professional marketing qualification (e.g., CIM or equivalent).

Further information

For further information, please contact John Lavictoire.