Head of Brand Partnerships - Music

Handle Recruitment; London; On-site; GBP 200,000 +; Full time

Job summary

A leading recruitment agency is assisting a music and entertainment business seeking a Head of Brand Partnerships. This role involves defining the brand partnerships strategy, building relationships with key decision-makers, and overseeing brand activations. The ideal candidate has proven experience in the live entertainment industry and excellent negotiation skills. The company values diversity and inclusion in hiring.

Qualifications

• Proven experience in brand partnerships, sponsorship, and commercial space within live entertainment.
• Ability to develop long-term strategic plans with artists.
• Strong network of senior contacts within brand, media, and agency sectors.

Responsibilities

• Define and execute brand partnerships strategy.
• Identify new commercial opportunities in live events and digital experiences.
• Build relationships with key decision-makers at brands.
• Oversee delivery of brand activations.
• Work with agents and managers to maximize partnership opportunities.

Skills

Brand partnerships

Sponsorship

Commercial strategy

Negotiation

Communication skills

Job description

Overview

Handle are pleased to be working an exciting music and entertainment business who are seeking a Head of Brand Partnerships.

As Head of Brand Partnerships, you will be responsible for building long-term relationships, developing integrated campaigns, and positioning the company as the go-to partner for brands looking to enter live music and entertainment spaces.

Key Responsibilities

• Defining and executing the brand partnerships strategy in line with company growth objectives

• Identifying new commercial opportunities across live events, tours, festivals, and digital experiences to deliver long term strategy and brand partnerships for artists

• Building and maintaining high-level relationships with key decision-makers at global and regional brands

• Overseeing end-to-end delivery of brand activations, ensuring alignment between artist, brand, and audience

• Working closely with agents, managers, and external stakeholders to maximise partnership opportunities

Qualifications

• Proven experience in brand partnerships, sponsorship and commercial space within the live entertainment industry

• The ability to develop long-term strategic plans in collaboration with artists, with a deep understanding of their unique goals, creative vision, and career trajectory

• Strong network of senior contacts across brand, media, and agency sectors

• Excellent communication and presentation skills, with the ability to manage key external stakeholder relationships

• Demonstrated success in negotiating and closing high-value deals

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.