Head of Brand Marketing - Beauty

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative beauty brand is on the rise and seeks a Head of Brand Marketing to lead its global strategy. This exciting role involves crafting compelling brand campaigns and driving consumer engagement through storytelling. The ideal candidate will have a strong background in the skincare industry, excellent leadership skills, and a creative mindset to develop standout marketing initiatives. Join a forward-thinking company that values innovation and aims to become a global leader in the beauty sector. If you're passionate about brand marketing and ready to make an impact, this opportunity is for you.

Qualifications

• Deep understanding of the skincare industry and successful track record in brand marketing.
• Excellent communication and presentation skills with a focus on consumer-centric strategies.

Responsibilities

• Define brand strategy to increase awareness and customer engagement.
• Oversee strategy and key projects ensuring timely execution across regions.

Skills

Brand Strategy

Consumer Engagement

Creative Campaign Development

Leadership

Analytical Skills

Job description

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Head of Brand Marketing - Beauty, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

9d5ccfdb2d6f

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Head of Brand - Beauty
London

My client is an innovative Beauty brand experiencing significant growth and aiming to become a global leader. They are seeking a talented brand marketer to join as Head of Brand Campaigns.

You will define brand strategy within the global marketing calendar to increase brand awareness and customer engagement. Responsibilities include overseeing strategy, regional guidance, and key projects such as sampling and branded merchandise. You will maximize the potential of new product developments (NPD) and global campaigns, ensuring timely execution and accountability across regions and channels. Driving consumer engagement through compelling storytelling aligned with core target markets across sales channels is essential. Ensuring global brand consistency while allowing regional adaptations is crucial. You will act as the regional liaison to align brand strategy with commercial objectives and foster innovation to keep the brand forward-thinking.

We seek candidates with deep understanding of the skincare industry and a successful track record in developing global strategies, content, and activation plans. Social savvy, trend awareness, and responsiveness to consumer insights are vital. A creative mindset to craft a strong brand vision and execute standout campaigns is required. Excellent communication and presentation skills are necessary, along with experience in consumer-centric product launches, strong analytical skills, and commercial acumen. Leadership experience, especially in team empowerment, coaching, and development, is also important.

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