Head of Brand Marketing - Beauty

Blu Digital; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading beauty brand is seeking a Head of Brand Marketing in London. This role involves defining brand direction, overseeing marketing strategies, and driving consumer engagement. Candidates should possess a deep understanding of the skincare industry and experience in developing and executing successful campaigns.

Qualifications

• Deep understanding of the skincare industry required.
• Proven success in developing global strategies and content.
• Experience with product launches from a consumer perspective.

Responsibilities

• Define brand direction within the global marketing calendar.
• Oversee strategy, regional guidance, and key projects.
• Drive consumer engagement through compelling storytelling.

Skills

Brand Marketing

Communication

Analytical Skills

Creative Mindset

Trend Awareness

Team Management

Consumer Insights

Job description

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Head of Brand Marketing - Beauty, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

9d5ccfdb2d6f

Job Views:

12

Posted:

18.06.2025

Expiry Date:

02.08.2025

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Job Description:

Head of Brand - Beauty
London

My client is an innovative Beauty brand experiencing significant growth, and they're seeking a talented brand marketer to join as a Head of Brand Campaigns.

You will define brand direction within the global marketing calendar to boost brand awareness and customer engagement. Responsibilities include overseeing strategy, regional guidance, and key projects like sampling and branded merchandise. You will maximize the potential of new product developments and global campaigns, ensuring timely execution and accountability across regions and channels. Driving consumer engagement through compelling storytelling tailored to our target market across sales channels is essential, as is maintaining global brand consistency with regional flexibility. Acting as the regional liaison, you'll leverage brand strategy to achieve brand and commercial goals, and foster innovation within the category by introducing fresh ideas and creative approaches.

We are looking for candidates with deep understanding of the skincare industry, proven success in developing global strategies, content, and activation plans. Social savvy, trend awareness, and responsiveness to consumer insights are vital. A creative mindset to develop a strong brand vision and execute standout campaigns is required. Excellent communication and presentation skills, experience with product launches from a consumer perspective, strong analytical and commercial skills, and effective team management experience focusing on empowerment, coaching, and skill development are essential.

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