Head of Brand Marketing

Hardlight; United Kingdom; On-site; GBP 70,000 - 100,000; Full time

Job summary

Hardlight seeks a Head of Brand Marketing to lead brand campaign strategies for a leading game development studio. This role requires extensive experience in brand management within the gaming industry, strategic thinking, and strong stakeholder management skills. Join a creative and inclusive team dedicated to innovation and fun.

Benefits

Competitive salary

Bonuses

Private medical insurance

Dental insurance

Health screening

Electric car scheme

Home technology discounts

Qualifications

• Significant experience in brand management within the gaming or entertainment industry.
• Proven track record of managing major brands globally.
• Strategic thinker with excellent communication and stakeholder management skills.

Responsibilities

• Lead brand campaign strategies across global markets.
• Develop and execute a 5-year brand strategy for Two Point.
• Manage existing community managers and plan team growth.

Skills

Brand management

Project management

Communication

Relationship-building

Analytics proficiency

Tools

Google Analytics

Facebook Analytics

Twitter Analytics

Steam Analytics

Job description

Head of Brand Marketing

Why Us:

Two Point Studios was founded in the summer of 2016 with the goal of creating engaging, accessible simulation games that don't take themselves too seriously — our "little people" games! Our successes include Two Point Hospital (2018), Two Point Campus (2022), and ongoing projects within "Two Point County." As part of the Sega family, we are committed to innovation and fun in game development.

Life at Two Point Studios is fun, flexible, and creatively stimulating. We foster a collaborative environment where everyone's ideas are valued. We also prioritize work-life balance to ensure our team can enjoy their personal lives.

You will lead, create, and implement brand campaign strategies across global markets, working closely with SEGA West Publishing and Japan Asia Publishing teams to optimize product launches.

We invest in our people through competitive compensation, benefits, flexible working, and a community-focused culture. Our benefits include a competitive salary, bonuses, private medical and dental insurance, health screening, electric car scheme, home technology discounts, and more.

Why You:

You should have significant experience in brand management within the gaming or entertainment industry, with a proven track record of managing major brands globally. Strong project management, communication, and relationship-building skills are essential to influence teams and external partners effectively.

Responsibilities include:

1. Define, build, and lead the Brand organization, coordinating strategies across Marketing, PR, and Community.
2. Set marketing goals, KPIs, and activation plans with SEGA publishing teams, including product positioning and target audiences.
3. Support product launches with high-quality branded assets and content.
4. Develop and execute a 5-year brand strategy for Two Point, securing stakeholder alignment.
5. Contribute to the long-term product and IP growth roadmap.
6. Manage existing community managers and plan team growth.
7. Conduct research on brand perception, consumer segmentation, and sentiment to inform future strategies.
8. Analyze genre, market, and competitors to identify opportunities.
9. Provide input on product features and positioning based on research and consumer feedback.
10. Collaborate with SEGA to develop and maintain a brand style guide.
11. Coordinate with SMT and publishing teams to deliver marketing materials for development and publishing milestones.
12. Present marketing updates regularly to internal stakeholders.
13. Manage marketing budgets effectively.
14. Build positive relationships within SEGA and explore new revenue opportunities such as partnerships and licensing.

Knowledge, Skills & Experience:

• Proven experience managing brand and product marketing campaigns from start to finish.
• Deep understanding of the gaming industry, digital retail, and current trends.
• Strategic thinker with excellent communication and stakeholder management skills.
• Experience in line management.
• Proficiency with analytics platforms like Google, Facebook, Twitter, and Steam.
• Credibility through experience, attitude, and professionalism.
• Strong project management, organizational, and interpersonal skills.
• Enthusiastic, creative, team-oriented, and humorous with a passion for entertainment and gaming.

Our Commitment to Equity, Diversity, Inclusion & Belonging:

We strive to create a diverse and inclusive environment that promotes the development of underrepresented groups and values diverse perspectives. We welcome individuals regardless of age, race, ethnicity, disability, gender identity, sexual orientation, neurotype, or socioeconomic background. We want our employees to feel happy, accepted, and valued, bringing their authentic selves to work.