Head of Brand Marketing

SEGA; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the gaming industry, Two Point Studios, is seeking a Head of Brand Marketing. This role involves leading global brand strategy, managing teams, and collaborating closely with publishing teams to maximize product launches. Join a creative and inclusive environment that values innovation and diversity.

Benefits

Medical and dental insurance

Flexible working hours

Creative and flexible work environment

Work-life balance initiatives

Qualifications

• Proven experience managing brand and product marketing campaigns from start to finish.
• Deep understanding of the gaming industry and current trends.
• Excellent project, time, and organizational management skills.

Responsibilities

• Lead the brand strategy and collaborate with SEGA's publishing teams.
• Manage and grow the Brand organization across Marketing, PR, and Community.
• Conduct research on brand perception and market trends.

Skills

Brand management

Product marketing

Strategic thinking

Communication

Stakeholder management

Organizational management

Tools

Google Analytics

Facebook Insights

Twitter Analytics

Steam Analytics

Job description

Head of Brand Marketing

Why Us: Two Point Studios was founded in the summer of 2016 with the goal of creating engaging, accessible, and humorous simulation games, known as our "little people" games. Our notable titles include Two Point Hospital (2018), Two Point Campus (2022), and Two Point Museum. As part of the SEGA family, we are committed to innovation and fun, fostering a creative and flexible work environment where everyone's ideas are valued. We prioritize work-life balance and invest in our people through competitive benefits, including medical and dental insurance, flexible working, and other perks.

Role Overview: You will lead the brand strategy across global markets, collaborating closely with SEGA's publishing teams to maximize our product launches. Your role involves creating and executing long-term brand and marketing strategies, managing teams, and conducting research to inform product development and positioning.

Responsibilities include:

• Define, build, and lead the Brand organization, coordinating across Marketing, PR, and Community.
• Set marketing goals, KPIs, and activation plans with SEGA publishing teams, including product positioning and target audiences.
• Support the Go-To-Market plans with high-quality branded assets and content.
• Develop and maintain a 5-year brand strategy for Two Point.
• Participate in defining long-term product and IP growth roadmaps.
• Manage existing community managers and plan team growth.
• Conduct research on brand perception, consumer segmentation, and market trends.
• Provide input on product features and positioning based on research and feedback.
• Develop and maintain the brand style guide with SEGA teams.
• Collaborate with SMT and publishing teams to deliver marketing materials for development and publishing milestones.
• Present marketing updates regularly to internal stakeholders.
• Manage marketing budgets effectively.
• Build positive relationships within SEGA and explore new revenue opportunities such as partnerships and licensing.

Knowledge, Skills & Experience:

• Proven experience managing brand and product marketing campaigns from start to finish.
• Deep understanding of the gaming industry, digital retail, and current trends.
• Strong strategic thinking, communication, and stakeholder management skills.
• Experience with analytics platforms like Google, Facebook, Twitter, and Steam.
• Credibility through experience and professional demeanor.
• Excellent project, time, and organizational management skills.
• Enthusiastic, creative, team-oriented, and ambitious with a good sense of humor.

Our Commitment to Equity, Diversity, Inclusion & Belonging:

We strive to create a diverse and inclusive workplace, welcoming individuals of all backgrounds and identities, and fostering an environment where everyone feels valued and able to bring their authentic selves to work.