Head of Brand Marketing

JR United Kingdom; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

Join a dynamic beauty brand as the Head of Marketing, where your expertise will drive innovative strategies and elevate brand awareness. This role is pivotal in shaping the future of the company, focusing on experiential marketing and social media campaigns. Collaborate with a talented team to implement creative ideas that set the brand apart in a competitive landscape. If you're passionate about beauty and marketing, this is your chance to make a significant impact in a forward-thinking company that values creativity and diversity.

Qualifications

• Deep experience in social media strategies and brand awareness.
• Strong analytical skills to interpret data for marketing decisions.

Responsibilities

• Improve brand awareness and identify new customer segments.
• Lead a diverse marketing team and develop hiring strategies.

Skills

Social Media Strategies

Brand Awareness

Experiential Marketing

Data Analysis

Creative Thinking

Education

Bachelor's degree in Marketing

MBA

Job description

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Salary: Up to £100,000 + Bonus and Benefits

Location: Manchester Area - 5 days a week

Sector: Beauty

We have an exciting opportunity to join an extremely successful beauty brand who is completely organic to date and a record breaking brand. As a Founder led business, they have done an amazing job of achieving everything to date and are now looking to take things to the next level.

The new Head of Marketing will be joining a team to support with the structural guidance, build out and overall strategy moving forwards. As a DTC brand, they are industry leading and this role will be vital to bolster their upper funnel marketing strategies and brand awareness.

Key Responsibilities:

• Improve brand awareness to attract customers and identifying new customer segments and GTM strategies in the US.
• Work on social media campaigns, especially on TikTok, including influencer, affiliate and UGC strategies.
• Think outside of the box with new creative ideas to attract customers and push the brand ahead of competitors in the global market.
• Establish experiential marketing strategies both physically and digitally to create brand affinity with customers. Including but not limited to pop-up stores, brand activations, workshops, and virtual events.
• Monitor, analyze, and report on performance metrics to optimize future initiatives. Use data-driven insights to inform strategic decisions.
• Mentor and lead a diverse marketing team currently in place and develop the hiring strategy for new and talented marketing professionals.
• Manage budget requirements and stay updated on industry trends, emerging technologies, and competitive landscape.

Key Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
• Deep experience with social media strategies, brand awareness, experiential marketing and new market development, specifically in the US.
• Must come from a background of cosmetics, beauty, or DTC Retail.
• Strong ability to think outside the box and generate fresh ideas for engaging content and campaigns.
• Excellent analytical skills to interpret data and make informed marketing decisions.
• Proven track record of developing and leading diverse teams, fostering an inclusive environment that values different perspectives and backgrounds.