Head of Brand Marketing

Fussy Ltd; London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

Fussy Ltd, a pioneering brand on a mission to eliminate single-use plastic from personal care, seeks a Head of Brand Marketing. The ideal candidate will shape brand strategy, lead impactful campaigns, and cultivate customer insights while fostering a high-performing marketing team. Join an innovative company committed to making a difference and be part of a rapidly growing, sustainable brand.

Benefits

33 days annual leave

Flexible bank holidays

Wellhub membership

Share options after probation

Qualifications

• Significant experience in brand marketing leadership roles in FMCG, beauty, or DTC.
• Proven success building brand strategies and launching campaigns.
• Experience leading product marketing across multiple launches.

Responsibilities

• Define and drive brand strategy for Fussy.
• Lead development of the annual marketing plan.
• Champion customer insights to shape marketing efforts.

Skills

Brand marketing leadership

Customer-centric mindset

Strong communication skills

Job description

About Fussy

Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Head of Brand Marketing.

Initially you’ll report directly to our Founder/CEO, you’ll define and drive Fussy’s brand strategy, lead impactful product campaigns, and champion customer insight, all whilst building one of the UK’s most loved sustainable brands in the UK and beyond.

What you’ll be doing

Joining as our Head of Brand Marketing, you’ll be responsible for defining and driving Fussy's brand strategy. Specifically, you’ll be responsible for:

• Develop and own a brand strategy that drives awareness, positive brand sentiment, market penetration, and ultimately delivers measurable business performance.
• Lead the development and implementation of the annual marketing plan, ensuring alignment with commercial and sustainability objectives
• Lead the end-to-end marketing strategy for all product launches across D2C and retail, from positioning and messaging to full go-to-market execution.
• Champion the voice of the customer, owning both qualitative and quantitative insight
• Build and scale the internal content engine that creates culturally relevant, entertaining brand content to drive engagement and brand love across channels.
• Oversee all awareness-driving activity across paid, owned, and earned channels including partnerships, PR, experiential, and content.
• Strengthen our distinctive tone of voice and creative identity, ensuring consistency and relevance across all touchpoints, from DTC to retail.
• Drive collaboration across NPD, Creative, Growth, and Retail teams to ensure all new product launches are on-brand, commercially successful, and aligned with our values.
• Grow and manage a high-performing brand marketing team, building scalable processes to keep us agile and efficient as we expand.
• Define, track, and report brand KPIs (e.g., brand awareness, share of search, brand perception), and share insights regularly with the wider business.

Who you are

We’re big believers that great talent comes in all shapes, sizes and CVs. So if you’re excited by our mission, we want to hear from you. That said, we think you’ll smash this role if you bring the following skills:

• Significant experience in brand marketing leadership roles, in blue chip FMCG, beauty, lifestyle or scale up DTC (or ideally a combination!)

• Worked in a high-growth environment with lots of moving parts

• Proven success building brand strategies and launching standout creative campaigns

• Experience leading product marketing across multiple fast-paced launches

• Strong customer-centric mindset — you bring insight into everything you do

• Excellent leadership and communication skills in a fast moving environment; you can inspire a team and influence cross-functionally

Bonus points, but these are not a deal breaker:

• Experience launching products in both DTC and retail environments

• A track record of growing market share and brand consideration in challenger brands

• Familiar with agency management and campaign production cycles

This isn’t the right role for you if…

You’d rather a creative role to a strategic one
Creativity is part of our DNA. But we're building an in house creative team, and while this role will collaborate closely with them, your primary focus is on strategy, process, and people leadership.

You're a growth marketer.
The Growth team will be your closest partners, but your responsibility is to own how the brand shows up for the customer ensuring every touchpoint drives connection and supports business goals.

What we offer

• A chance to say you helped save the planet, and smell great doing it!
• A salary of £70,000 - £85,000 depending on experience
• Hybrid working from our East London office
• 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge
• Our Wellhub membership with a range of fitness & wellbeing options – we care about our team’s wellness, from physical to mental health
• Share options after probation – we grow, you grow

Who we are

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!