Head of Brand - Finance Tech

Blu Digital; London; Hybrid; GBP 120,000 - 135,000; Full time

Job summary

A high-growth finance company is seeking a Head of Brand to lead their branding initiatives. This role involves strategic collaboration with the CMO and a focus on brand awareness across multiple channels. The position offers a competitive salary up to £135,000 and supports a hybrid working model.

Qualifications

• Proven experience as a brand marketer.
• Strong understanding of platforms, channels, and media strategies.
• Experience in large organizations, influencing diverse teams.

Responsibilities

• Manage the brand strategy and execution.
• Build brand awareness through various channels.
• Plan and measure performance KPIs.

Skills

Brand marketing experience

Media strategies

Campaign execution

Job description

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About the Company

My client is a high-growth finance company born into the digital age. They are seeking a Head of Brand to join their fantastic team. The role offers a competitive salary of up to £135,000, great benefits, and a hybrid working model—3 days remote and 2 days in their London office.

Responsibilities

1. Report directly to the CMO and collaborate with HQ to plan and manage the brand strategy.
2. Own the end-to-end execution of brand initiatives, including building brand awareness through online and offline channels such as events, social media, email, and partnerships.
3. Support and coordinate with relevant agencies and a team of freelance and in-house creatives to achieve goals.
4. Plan and measure performance KPIs to identify trends, revenue drivers, and opportunities, and present findings to the marketing, product, and leadership teams.

Requirements

• Proven experience as a brand marketer with a strong understanding of platforms, channels, media strategies, and campaign execution.
• Team player with a can-do attitude and entrepreneurial mindset.
• Experience working in large organizations and influencing teams with diverse working cultures.