Head of Brand & Content - AI SaaS

JR United Kingdom; Woking; Remote; GBP 70,000 - 110,000; Full time

Job summary

A high-growth AI SaaS company is seeking a Head of Brand & Content to drive brand messaging and strategy. This pivotal role involves leading a team, crafting compelling narratives, and establishing a brand presence in global markets, particularly targeting enterprise clients. With a remote-first culture, the role offers significant creative freedom to shape brand identity.

Qualifications

• Experience leading brand and content in B2B SaaS or AI.
• Proficient in creating narratives for enterprise buyers.
• Ability to navigate ambiguity and influence decision-making.

Responsibilities

• Develop and execute full brand strategy.
• Lead team of content creators and designers.
• Oversee external communications and PR.

Skills

Storytelling

Collaboration

Strategic Thinking

Job description

Head of Brand & Content - AI SaaS, Woking

Client:

Location:

Woking, United Kingdom

Job Category:

Other

Virtual job fairs

EU work permit required:

Yes

Job Views:

4

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

Propel are excited to be hiring a Head of Brand & Content for a high-growth AI SaaS company.

It’s a great time to join the business as it has nailed product-market fit and built one of the best tech stacks in the space. Now, they’re investing in brand to go bigger, bolder, and win the enterprise market.

This is a foundational hire; you’ll be the first in this role, with a blank canvas and a leadership seat to shape how this company tells its story.

About the role

You’ll be the voice and vision behind the brand building messaging that cuts through complexity and resonates with CFOs and finance leaders across global markets.

You'll:

• Develop and roll out a full brand strategy and messaging framework (and ensure it is actively used).
• Lead a growing team of content creators, designers, and product marketers, hiring where needed.
• Oversee all external communications, thought leadership, and PR.
• Partner with founders, product, and sales teams to sharpen positioning, boost visibility, and accelerate pipeline quality.
• Transform a complex product into compelling narratives that move hearts and numbers.

This role reports to the VP of Marketing and is one of the most strategic marketing hires the company will make this year.

About you

• You’ve led brand and content in a B2B SaaS or AI company before, or you’re a senior lead ready for your step up.
• You know how to tell stories that speak to enterprise buyers, especially in finance and operations roles.
• You’ve worked cross-functionally and love collaborating with product and sales teams.
• You’re comfortable with ambiguity, know how to build from scratch, influence upwards, and bring clarity where others see noise.
• You’re confident, fast-paced, and know how to make an impact with limited resources.

The details

• Location: Anywhere in Europe.
• Remote-first culture, with teams spread across Europe.

This is your chance to build a category-defining brand from the ground up and do it at speed, with freedom and trust.