Head of Brand & Content - AI SaaS

JR United Kingdom; Bath; Remote; GBP 70,000 - 100,000; Full time

Job summary

A leading AI SaaS company is seeking a Head of Brand & Content to spearhead brand strategy and messaging. This pivotal role will influence how the company communicates with enterprise clients and build a high-impact brand from the foundation up, fostering a remote-first culture and collaboration across Europe.

Qualifications

• Experience leading brand and content in a B2B SaaS or AI environment.
• Ability to craft narratives appealing to enterprise buyers, especially in finance.
• Skilled at building structures and processes from scratch.

Responsibilities

• Develop and implement a comprehensive brand strategy.
• Lead a team of content creators and designers.
• Oversee external communications and thought leadership efforts.

Skills

Brand Strategy

Content Creation

Leadership

Cross-functional Collaboration

Storytelling

Job description

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Propel are excited to be hiring a Head of Brand & Content for a high-growth AI SaaS company.

It’s a great time to join the business has nailed product-market fit and built one of the best tech stacks in the space. Now they’re investing in brand to go bigger, bolder, and win the enterprise market.

This is a foundational hire you’ll be the first in this role, with a blank canvas and a leadership seat to shape how this company tells its story.

About the role

You’ll be the voice and vision behind the brand building messaging that cuts through complexity and resonates with CFOs and finance leaders across global markets.

You'll:

• Develop and roll out a full brand strategy and messaging framework (and make sure it actually gets used, not left in a PDF).
• Lead a growing team of content creators, designers, and product marketers hiring where needed.
• Oversee all external communications, thought leadership, and PR.
• Partner with founders, product, and sales to sharpen positioning, boost visibility, and accelerate pipeline quality.
• Turn a complex product into compelling narratives that move hearts and numbers.

This role reports into the VP of Marketing and is one of the most strategic marketing hires the company will make this year.

About you

• You’ve led brand and content in a B2B SaaS or AI company before or you’re a senior lead ready for your step up.
• You know how to tell stories that speak to enterprise buyers especially in finance and ops roles.
• You’ve worked cross-functionally and love collaborating with product and sales.
• You’re not scared of messy you know how to build from scratch, influence upwards, and bring clarity where others bring noise.
• You’re confident, fast-paced, and know how to make an impact with limited resources.

The details

• Location: Anywhere in Europe.
• Remote-first culture, with teams spread across Europe.

This is your chance to build a category-defining brand from the ground up and do it at speed, with freedom and trust.