Head of Brand & Content - AI SaaS

JR United Kingdom; Aberdeen City; Remote; GBP 70,000 - 120,000; Full time

Job summary

A leading AI SaaS company seeks a Head of Brand & Content to take charge of constructing a compelling brand identity. In this foundational role, you will develop a brand strategy, lead a team, and drive narratives targeting enterprise buyers in finance and operations. This position offers the opportunity for significant impact in a remote-first company culture.

Qualifications

• Experience in B2B SaaS or AI companies.
• Ability to craft narratives for enterprise buyers.
• Proficient in leading teams and strategy development.

Responsibilities

• Develop and implement a comprehensive brand strategy.
• Lead and expand the team for content creation and design.
• Oversee external communications and PR efforts.
• Collaborate with product and sales for positioning improvements.

Skills

Brand Strategy

Content Creation

Cross-functional Collaboration

Storytelling

Leadership

Job description

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Head of Brand & Content - AI SaaS, aberdeen

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Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

Propel are excited to be hiring a Head of Brand & Content for a high-growth AI SaaS company.

It’s a great time to join the business has nailed product-market fit and built one of the best tech stacks in the space. Now they’re investing in brand to go bigger, bolder, and win the enterprise market.

This is a foundational hire you’ll be the first in this role, with a blank canvas and a leadership seat to shape how this company tells its story.

About the role

You’ll be the voice and vision behind the brand building messaging that cuts through complexity and resonates with CFOs and finance leaders across global markets.

You'll:

• Develop and roll out a full brand strategy and messaging framework (and make sure it actually gets used, not left in a PDF).
• Lead a growing team of content creators, designers, and product marketers hiring where needed.
• Oversee all external communications, thought leadership, and PR.
• Partner with founders, product, and sales to sharpen positioning, boost visibility, and accelerate pipeline quality.
• Turn a complex product into compelling narratives that move hearts and numbers.

This role reports into the VP of Marketing and is one of the most strategic marketing hires the company will make this year.

About you

• You’ve led brand and content in a B2B SaaS or AI company before or you’re a senior lead ready for your step up.
• You know how to tell stories that speak to enterprise buyers especially in finance and ops roles.
• You’ve worked cross-functionally and love collaborating with product and sales.
• You’re not scared of messy you know how to build from scratch, influence upwards, and bring clarity where others bring noise.
• You’re confident, fast-paced, and know how to make an impact with limited resources.

The details

• Location: Anywhere in Europe.
• Remote-first culture, with teams spread across Europe.

This is your chance to build a category-defining brand from the ground up and do it at speed, with freedom and trust.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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Created on 31/05/2025 by JR United Kingdom