Head of Brand and Propositions

PDSA; West Midlands Combined Authority; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a passionate Head of Brand and Propositions to drive impactful fundraising strategies and brand development. This role offers the chance to shape the future of an organization committed to supporting pets and their owners. You will lead strategic initiatives, ensuring brand consistency and engaging with stakeholders to enhance long-term loyalty. Join a supportive environment that values flexibility and well-being, while making a real difference in the community. If you are ready to embrace change and contribute to a noble cause, this opportunity is for you!

Benefits

Remote and flexible working options

25 days holiday plus additional options

Wellbeing Day

Generous pension scheme

Life Assurance policy

Employee Assistance Program

Retail and Holiday Discounts

Qualifications

• Proven experience in developing integrated fundraising and brand strategies.
• Ability to interpret audience insights and engagement data.

Responsibilities

• Lead the creation and implementation of brand strategies.
• Develop strategic approaches for fundraising and partnerships.
• Monitor brand awareness and customer engagement metrics.

Skills

Brand Management

Fundraising Strategy

Data Analysis

Stakeholder Engagement

Cross-Functional Collaboration

Education

Relevant Marketing Qualification

Job description

PDSA West Midlands, England, United Kingdom

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PDSA West Midlands, England, United Kingdom

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Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

As Head of Brand & Propositions, you will:

• Strategic Brand & Proposition Development – Lead the creation and implementation of PDSA’s fundraising and brand strategies, ensuring alignment with organisational goals and audience needs.
• Legacy & Fundraising Growth – Develop strategic approaches for fundraising, legacy, partnerships, and commercial offerings to drive long-term supporter engagement and income sustainability.
• Brand Consistency & Market Positioning – Champion brand consistency across digital and physical assets, ensuring messaging remains aligned with PDSA’s purpose and resonates with target audiences.
• Data & Insight-Driven Decision Making – Utilise market research, audience insights, and brand-related data to inform strategy, improve proposition effectiveness, and drive engagement.
• Cross-Functional Collaboration – Work closely with internal teams across Marketing, Fundraising, Retail, and Veterinary to integrate customer insights into proposition development and brand growth.
• Performance Monitoring & Continuous Improvement – Track brand awareness, customer engagement, and proposition effectiveness to optimise strategies and ensure long-term impact.

We’re seeking someone with:

• Brand Management & Fundraising Proposition Expertise – Proven experience in developing and managing integrated fundraising and brand strategies.
• Data-Driven Strategy Development – Ability to interpret audience insights, market research, and engagement data to refine brand and fundraising propositions.
• Stakeholder Engagement & Leadership – Strong communication and collaboration skills to influence senior leaders, external agencies, and internal teams.
• Integrated Journey & Proposition Design – Experience in developing supporter journeys and propositions that enhance engagement and long-term loyalty.
• Cross-Functional Execution – Ability to work across departments to align brand and proposition strategies with organisational objectives.
• Marketing & Fundraising Knowledge – Strong understanding of legacy fundraising, donor engagement, and brand development, with a relevant marketing qualification (desirable).

Why Join Us?

At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued:

• Remote and flexible working options to suit your lifestyle.

• 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year.

• An additional Wellbeing Day, so you can recharge whenever you need it.

• Generous pension schemes, starting at 5% contributions and increasing up to 10%.

• Life Assurance policy (4x annual salary) to give you peace of mind.

• Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support.

• Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals.

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.

If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.

We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.

To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Writing/Editing, and Public Relations

• Industries

  Non-profit Organizations and Veterinary Services

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