Head of Brand and Profile Growth

Blood Cancer UK; London; Hybrid; GBP 67,000; Full time

Job summary

Blood Cancer UK is seeking a Head of Brand and Profile Growth to lead the charity’s brand strategy and audience engagement efforts. Your role will focus on integrating marketing and communications plans, driving profile growth, and empowering teams to achieve impactful results. This full-time position is pivotal in strengthening the charity’s relevance and reach, ensuring mission alignment through compelling storytelling.

Qualifications

• In-depth knowledge of brand, marketing and communications strategy.
• Experience in content design for various channels.
• Commitment to equality and diversity principles.

Responsibilities

• Responsible for increasing awareness of Blood Cancer UK to 65% by March 2027.
• Lead strategic alignment across engagement activities.
• Build and protect the organization’s reputation.

Skills

Crisis management

Analytical skills

Leadership

Audience-led marketing

Communications planning

Job description

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Head of Brand and Profile Growth

Application Deadline: 14 July 2025

Department: Engagement

Employment Type: Full Time

Location: London/Hybrid

Compensation: GBP 66,260 / year

Description

We're the UK's specialist blood cancer charity and our vision is clear: we're here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Our strategy has set ambitious goals to reach and engage a much larger and more diverse range of people who care about blood cancer. We're looking for a talented brand and communications leader with a passion for audience-led integrated planning to help deliver this change. Comfortable getting up to speed quickly and driving conversations with colleagues and agencies at all levels, you have experience leading and energising multi-disciplinary projects and teams to deliver impactful results.

You'll own our prospect audience segmentation, using it to inform our brand strategy and communications planning, ensuring we are constantly keeping it fresh by learning from audience behaviours. You'll drive our audience strategy and bring it together with brand growth targets and communications plans, helping to set priorities based on organisational strategy and audience need. As guardian of our profile, you'll be responsible for ensuring we remain relevant to our audiences by monitoring and reporting on brand health and communications performance data, using this to inform planning and decision making.

Accountable for delivering strategies for brand and content marketing, in line with our brand positioning, you'll work closely with teams across the charity to ensure integration. And you'll lead and motivate a passionate Brand and Communications team, energising everyone every day to deliver their best work.

Expected travel for this role is: Once a week or as needed dependent on requirements

We're committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Key Responsibilities

MAIN ACCOUNTABILITIES

• Responsible for ambitious profile growth, increasing awareness of Blood Cancer UK amongst those affected to 65% by March 2027
• Lead strategic alignment across all engagement activity, including marketing, PR, policy campaigning and fundraising
• Guide strategies and marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teams
• Accountable for our audience-led, integrated communications approach, ensuring we're telling our audiences a clear, consistent and compelling story through all our communications
• Build and protect the organisation's reputation through horizon scanning, planning and due diligence, using crisis management experience where needed
• Lead a high performing Brand and Communications team, setting an ambitious approach, empowering team members to deliver the most impactful results and providing guidance and feedback to ensure their success and professional growth
• Keep abreast of brand and marketing trends across the sector and beyond, identifying opportunities to learn from and apply these to deliver impact

All employees at Blood Cancer UK promote the organisation's vision, mission and core values and are committed to actively promoting equality, diversity and inclusivity. This includes attending and assisting at Blood Cancer UK events and activities as required, including occasional evening and weekend work. All employees are expected to follow Blood Cancer UK's policies and procedures and do any reasonable thing required by their manager.

Skills, Knowledge and Expertise

Knowledge

• In-depth knowledge and experience of brand, marketing and communications strategy and integrated planning that achieves significant audience penetration and growth
• Knowledge of the principles of content design and development of content across a range of different channels (including offline and online) to meet audience needs
• Understanding and interest in marketing, communications & media trends
• Knowledge of agile and iterative ways of working built around test and learn
• Understanding and commitment to a culture of continuous improvement, taking learnings from communication outcomes to future work
• A commitment to equal opportunities and diversity and the aims and values of Blood Cancer UK

Skills

• Excellent crisis management skills and experience
• Keen analytical skills with the ability to predict results as well as respond to performance and report accordingly
• Exceptional leadership skills and the ability to influence and motivate teams at all levels
• Skilled in planning and implementing audience-led marketing and communications plans
• Communications planning and project management

Experience

• In-depth knowledge and experience of strategy and integrated planning that achieves significant audience penetration and growth
• Experience of delivering impactful brand strategy and campaigns that deliver results
• Significant experience of planning multi-channel, data-driven marketing and communications (including paid, earned and owned media) that delivers impact in reach and activation amongst consumer and professional audiences
• Significant experience of leading and developing high performing brand and communications teams
• Experience leading cross-functional teams and bringing together - and inspiring - internal and external stakeholders to achieve common goals
• Experience of crisis communications and reputation management
• Experience of budget and KPI setting, management and reporting in line with strategic priorities