Head of Brand

Ancient + Brave | B Corp; Wealden; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative wellness brand is seeking a creative Head of Brand to lead impactful marketing campaigns and strengthen their identity in the UK and beyond. This role offers a unique opportunity to shape a purpose-driven brand at an exciting stage of international growth. You will collaborate with teams across the UK, US, and Europe, developing strategies that foster community engagement and brand loyalty. Join a mission-driven company that values sustainability and creativity, and be part of a dynamic environment where your contributions will directly influence the future of health and wellbeing.

Benefits

Competitive Benefits

Continuous Development

Collaborative Work Environment

Modern Office Amenities

Qualifications

• Proven success in growing brands in wellness or lifestyle markets.
• Experience in executing brand campaigns and product launches.
• Strong project management and leadership skills.

Responsibilities

• Develop and execute marketing strategies for campaigns and product launches.
• Manage marketing calendars and coordinate cross-functional teams.
• Oversee paid media planning and enhance brand credibility.

Skills

Brand Marketing

Content Creation

Digital Marketing

Project Management

Community Building

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Platforms

Email Marketing Tools

AI Content Tools

Job description

About Us

Ancient + Brave is a mission-driven wellness brand, founded in 2018 by Kate Prince, to fill a market gap for sustainable products supporting women’s health and wellness. The brand emphasizes daily ritual and ancestral health, creating innovative formulas with targeted health benefits.

As a B-Corp, we meet high social and environmental standards. In June 2024, we ranked 5th in The Sunday Times 100 fastest-growing private companies. With a strong following and investment from Piper, we are poised to scale both in the UK and internationally.

Join us to shape the future of health and wellbeing!

The Role

We are expanding rapidly across the UK, US, and Europe, seeking a creative and strategic Head of Brand to elevate our story, strengthen our identity, and lead standout brand campaigns across regions.

This role involves leading all brand marketing activities in the UK and supporting the launch and growth in the US and Europe. You will translate our brand positioning into compelling marketing plans, oversee content and campaigns, and manage our brand and product marketing calendar across various channels.

This is a unique opportunity to influence a bold, purpose-driven brand at an exciting stage of international growth.

Key Responsibilities

• UK Brand Lead: Develop and execute marketing strategies for campaigns, product launches, and brand activations to build equity and deepen customer engagement.
• Global Brand Support: Collaborate with US and European teams to ensure brand consistency and support international growth.
• Campaign Leadership: Manage marketing calendars, coordinate cross-functional teams, and plan for both reactive and long-term activities.
• Paid Media: Oversee paid media planning and execution to reach new audiences and enhance brand credibility.
• Content Oversight: Guide the development of multi-channel content, leveraging new tools like AI to scale creative output.
• Community Building: Develop strategies to grow and nurture a loyal brand community, turning followers into advocates.
• Performance Collaboration: Work with digital, influencer, and paid social teams to align marketing strategies.
• Team Leadership: Lead and inspire marketing, social media, and community teams, including freelancers and agencies.
• Brand Guardian: Maintain consistent tone of voice, messaging, and visual identity across all touchpoints.

Who You Are

• Proven success in growing brands in wellness, lifestyle, or beauty markets internationally.
• Experience in executing brand campaigns and product launches.
• Deep knowledge of content creation, social media, email, and digital marketing fundamentals.
• Strong project management and leadership skills.
• Creative with a keen eye for storytelling, aesthetics, and trends.

To thrive at Ancient + Brave, you should embody our brand spirit and culture, being:

• Self-motivated and proactive.
• Solution-oriented with a positive, growth mindset.
• Collaborative yet independent.
• Excellent communicator.
• Entrepreneurial and commercially minded.
• Adaptable to a fast-paced scale-up environment.
• Passionate about sustainability and supporting our ESG goals.

Our Interview Process

• Application Review: Initial screening of CV/application.
• Phone Call: Introductory chat with Ellie, our Talent Partner.
• Video Interview: Virtual interview with the hiring manager, including competency questions.
• Interview Task: Prepare a task sent via email for discussion during the final interview.
• In-Person Interview: Final stage at our Uckfield office, presenting your task and answering questions.

Please Note:

• This role requires full-time presence at our Uckfield offices, with some remote work after probation.
• We are not seeking recruitment support at this time.

Why Join Us

Ancient + Brave is a community-built brand committed to sustainability and social responsibility. We are B Corp certified and donate a portion of sales to environmental causes. Our work environment is collaborative, inclusive, and equipped with modern amenities. We offer competitive benefits, continuous development, and a supportive culture focused on impact and innovation.

We value in-person collaboration, especially in our beautiful East Sussex office, but are open to part-time arrangements where appropriate. We are an equal opportunity employer, fostering diversity and creativity in our workplace.