Head of Brand

Ancient + Brave | B Corp; Lewes; On-site; GBP 60,000 - 80,000; Full time

Job summary

A mission-driven wellness brand in Lewes is seeking a Head of Brand to lead their marketing strategy and campaigns. This role involves developing the brand’s position in the UK and supporting growth in international markets. Ideal candidates will have a proven track record of brand scaling, content creation expertise, and experience in digital marketing. The position offers the potential for hybrid work arrangements and a competitive benefits package.

Benefits

Discretionary bonus

Annual salary reviews

Private medical insurance

25 days holiday plus bank holidays

Qualifications

• Proven track record in scaling brands in international markets, especially in wellness.
• Experience in developing successful brand campaigns and product launches.
• Strong understanding of digital marketing fundamentals and content creation.

Responsibilities

• Lead the UK marketing strategy and execution across campaigns and product launches.
• Collaborate with international teams to support global brand growth.
• Oversee brand-led paid media planning and execution.

Skills

Brand growth strategy

Campaign execution

Content creation

Project management

Social media marketing

Job description

About Us

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health. We are shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment. As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact. In June 2024 we were named 5th in The Sunday Times 100 fastest-growing private companies and recently recognised as one of the FT 1000: Europe\'s Fastest Growing Companies, 2025. Want to be a part of a team that’s shaping the future of health and wellbeing? We\'d love to have you!

The Role

We are growing rapidly across the UK, US, and Europe and are looking for a creative and strategic Head of Brand to elevate our story, strengthen our identity, and lead standout brand campaigns across regions. As Head of Brand, you will take the lead on all brand marketing activity in the UK and play a key supporting role in launching and growing Ancient + Brave in the US and European markets.

You\’ll translate brand positioning into compelling, strategic marketing plans—bringing new products to life, driving awareness, and strengthening loyalty through content, campaigns, and creative storytelling. You\’ll also lead our brand and product marketing calendar and oversee execution across paid media, organic social, content, and email. This is a unique opportunity to shape a bold, purpose-driven brand at an exciting stage of international growth.

Key Responsibilities

• UK Brand Lead: Own the UK marketing strategy and execution across campaigns, product launches, brand activations, and content – building equity, driving awareness, and deepening customer connection.
• Global Brand Support: Partner with the Head of Marketing in the US and European teams to support international brand growth and ensure global brand consistency.
• Campaign Leadership: Lead the annual, quarterly and monthly marketing calendar – aligning cross-functional teams on timings, deliverables, and execution for all product and brand moments. Incorporate results from recent activity to inform forward planning. Allow time for long-term and medium-term planning to accommodate reactive activity.
• Oversee brand-led paid media planning and execution to reach new audiences and build awareness, credibility and consideration, improving performance media effectiveness.
• Content Oversight: Oversee multi-channel content development, ensuring storytelling is strong, aligned to positioning, and relevant to the target audience. Develop content creation and sourcing capabilities, exploring tools (e.g., AI) to continually develop creative output while scaling effectively and maintaining quality.
• Community: Shape, grow and nurture a thriving brand community that bridges emotional engagement and customer loyalty with a clear strategic vision for social audiences and product subscribers.
• Performance Collaboration: Work with digital, influencer and paid social teams to align brand goals with performance marketing strategies.
• Team Leadership: Lead and mentor a growing team of marketing, social media, and community specialists, copywriters, freelancers, and agency partners.
• Ensure all output is high-quality, culturally relevant, and aligned with the Ancient + Brave brand.
• Foster a collaborative, feedback-driven environment that champions innovation, excellence, and shared ownership of brand storytelling.
• Brand Guardian: Ensure consistent tone, messaging, visual identity and values across all touchpoints, internally and externally.

Who You Are

To be successful in this role, you will need the following skills, knowledge and experience:

• Proven track record in growing and scaling brands in international markets within wellness, lifestyle, or beauty.
• Experience developing and executing successful brand campaigns and product launches.
• Deep understanding of content creation, social media (paid and organic), email, and digital marketing fundamentals.
• Excellent project management and leadership skills — confident leading calendars, workflows, and teams.
• A creative thinker with a sharp eye for storytelling, aesthetics, and emerging trends.

Additionally, to thrive at Ancient + Brave you will embody our brand spirit and culture. You will be:

• Hungry: Ambitious and driven with a growth mindset.
• Humble: Collaborative, with integrity and accountability, aligned with our B-Corp values.
• High Performing: Efficient, with a strong work ethic and resilience.
• Hustle: Entrepreneurial, innovative, fast-paced, and a strong communicator.

Our Interview Process and What You Can Expect

• Application Review: We\'ll review your CV/application to ensure a good fit for the role.
• Initial Phone Call (circa 15-20 minutes): Brief chat with our Talent Partner to discuss experience and alignment with values.
• Video Interview (circa 30 minutes): Virtual interview with the hiring manager via Google Meet to discuss experience and competencies.
• Interview Task: Task sent by email to prepare at home for discussion in the interview.
• In-Person Interview (60-90 minutes): Lewes office – present your task and answer questions; opportunity to ask questions.

Please Note

• This role requires full-time work at our Lewes offices. Please apply if you are within a reasonable commute to East Sussex. There is potential to work from home one day per week after probation.
• We are not seeking recruitment support for this role at this time.

Why Join Us

Ancient + Brave is a community-built brand rooted in innovation, sustainability and social responsibility. We are B Corp certified and members of 1% for the Planet, committing to giving back a percentage of all sales to environmental partners. We offer an engaging, collaborative, inclusive environment, generous benefits, and opportunities for growth. We provide equipment, wellness, and discounts, and support charitable initiatives.

We offer a discretionary bonus, annual salary reviews, ESG-focused pension investments, private medical insurance, Medicash, Mintago benefits, and additional wellbeing and development programs. We also provide 25 days holiday plus bank holidays, plus one wellbeing day per year, and regular training, nutrition and fitness sessions. Our HQ is a riverside Lewes office; most new joiners are expected to be in the office. We celebrate two social events annually.

An equal-opportunity employer with a commitment to inclusivity. Most roles are full-time, but part-time discussions are possible where appropriate.