Head of Brand

So Energy; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Learning & development budget

Code First Girls sponsorship

Performance bonus up to 10%

Annual salary reviews

Birthday off

So Giving Days

Perkbox wellbeing

Job summary

So Energy is seeking a Head of Brand in London to shape a distinctive challenger brand across advertising, sponsorship, social and content. You will lead a small team, balance strategy with hands‑on campaigns, and partner with agencies to deliver impactful, regulated, and credible brand work.

You’ll drive growth by translating consumer insights into commercial opportunities, building governance processes, and embedding AI tools to scale brand activity. Hybrid working in London is offered.

Qualifications

• Strategic brand leadership experience in challenger brands.
• Ability to translate consumer insights into commercial opportunities.
• Proven track record in multi‑channel campaigns and team leadership.

Responsibilities

• Own the So Energy brand strategy, positioning and identity, building a distinctive challenger brand that people know and trust.
• Make the commercial case for brand, manage the brand budget and use data and insight to prove the impact of brand initiatives.
• Lead integrated brand campaigns across advertising, sponsorship, social and content to increase brand awareness and consideration.
• Lead PR to raise the profile of So Energy, build trust with customers and partners and secure external validation such as awards.
• Translate consumer insights into commercial opportunities, shaping which products we launch as well as how we promote them.
• Build frameworks and processes for brand governance, creative development and campaign planning, embedding AI tools to scale.
• Lead, coach and develop a small team, setting the direction, defining best practice and helping them deliver at pace.
• Manage creative, media and PR agencies to deliver distinctive, effective work, commercial impact and value for money.
• Ensure advertising meets regulatory standards (Ofgem, ASA) with robust substantiation for all proof points.
• Proactively contribute to the leadership community at So Energy to maintain a strong culture and effective ways of working.

Skills

Brand leadership

Strategic thinking

Data-driven decisions

Campaign management

People leadership

Stakeholder management

Public speaking

Job description

What’s in it for you?

Our priority is to match the right person to the right role, and we never want salary to be a barrier to applying. Regardless of your current pay, we’ll ask about your salary expectations during the application process, and our Talent Team will have an open, honest conversation during the talent call to understand your skills and explore our salary options. If you have questions around salary, please feel free to ask us!

Location: Chiswick, London - Hybrid

Sponsorship: We are unable to offer sponsorship for this role

The Role

So Energy has ambitious plans for growth and brand is central to how we get there. The Head of Brand will make So Energy a name that people know, trust and choose, for reasons beyond savings. You’ll shape how we show up wherever customers find us, from advertising to customer service to word of mouth. You’ll identify the ideas that will get people talking about So Energy and you’ll make the commercial case for brand, using evidence to prove the impact. You'll lead a small team, move between strategy and hands‑on campaign management, and bring the wider business and agency partners with you. This is a high‑profile role for someone excited about helping a challenger brand compete with much bigger names. Reporting to Michael Campbell, Marketing Director

Why So Energy?

So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 300,000 customers and over 450 Energists (what we call our people). But we’re not done! We’re on the road to a net‑zero future, and thanks to our partnership with ESB, we’re well on the way. We’re customer‑centric, tech‑led, and passionate about sustainability.

We’re driven to do our best for our customers, for each other, and for our planet. That’s why we’ve built a workplace culture that’s supportive, empowering, inclusive, and full of opportunities to grow and make an impact.

• Clear
• Honest
• Ambitious
• Inquisitive
• Caring
• Sustainable

What you’ll be getting up to in this role:

• Own the So Energy brand strategy, positioning and identity, building a distinctive challenger brand that people know and trust.
• Make the commercial case for brand, manage the brand budget and use data and insight to prove the impact of brand initiatives.
• Lead integrated brand campaigns across advertising, sponsorship, social and content to increase brand awareness and consideration.
• Lead PR to raise the profile of So Energy, build trust with customers and partners and secure external validation such as awards.
• Translate consumer insights into commercial opportunities, shaping which products we launch as well as how we promote them.
• Build frameworks and processes for brand governance, creative development and campaign planning, embedding AI tools to scale.
• Lead, coach and develop a small team, setting the direction, defining best practice and helping them deliver at pace.
• Manage creative, media and PR agencies to deliver distinctive, effective work, commercial impact and value for money.
• Ensure advertising meets regulatory standards (Ofgem, ASA) with robust substantiation for all proof points.
• Proactively contribute to the leadership community at So Energy to maintain a strong culture and effective ways of working.

You’re a great match if:

• Strategic and creative brand leader with a proven track record of increasing awareness and consideration in challenger brands.
• Commercially minded, confident using data and insight to make a compelling case for investing in brand, content and creativity.
• Experienced in building frameworks and processes to embed brand into the wider business and to improve how teams work.
• Track record of running integrated multi-channel campaigns and orchestrating teams, agencies and contractors to deliver results.
• An effective people leader, experienced in leading, developing and coaching small, high‑performing teams.
• A confident influencer, able to represent the brand inside and outside the business, at every level.

Research shows that some underrepresented people are less likely to apply for a role unless they are 100% qualified. We believe your experience, skills, and passion will set you apart.

Our Hiring Process:

• Talent Screen - 20 minutes Teams call
• Hiring Manager competency-based Interview
• Final stage interview and presentation with our Marketing Director and CEO

Applications Close On 31st Oct 2026

What’s in it for you?

Smart Working Charters

• Hybrid working – Each team has its own SPARK Working Charter. Ask your talent partner for more details.

Growth & Development

• Personalised learning & development budgets – to support your growth journey, L&D buddies to guide you along the way.
• Educational Sponsorships – like Code First Girls.
• Internal learning platform – with thousands of valuable resources.

Pay & Reward

• Up to 10% performance bonus – based on company and personal performance.
• Annual Salary Reviews – to ensure we remain competitive in the market.
• Commitment to being a real living wage provider.

Time Off That Matters

• Your birthday off – it only comes once a year, so enjoy it!
• 3 So Giving Days – spend time supporting a cause you care about.
• Enhanced family leave – supporting you through every life chapter.

Health & Wellbeing

• Perkbox – Access to personalised coaching or therapy to support your mental wellbeing.
• Physical Support – Free eye tests, flu vaccinations.
• Access to Perkbox – Additional wellbeing & savings benefits.
• Menopause Policy – To ensure all employees are being taken care off.

Belonging & Recognition

• Affinity Groups – join one of our employee groups to foster meaningful connections.
• Bi-annual Value Awards – because your hard work deserves recognition.
• Monthly events – to find balance and bring our team together.
• Charitable Fundraising – to give back to our communities.

Diversity, Equity, Inclusion & Belonging

As a Disability Confident Committed employer, we encourage applications from everyone, and we will ensure fair and accessible recruitment for all. At So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion, and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at So Energy. We strive to embed it throughout our entire culture.