Head of Brand

TN United Kingdom; England; On-site; GBP 60,000 - 70,000; Full time

Job summary

An innovative direct-to-consumer manufacturing business is seeking a Head of Brand to drive their marketing strategies and enhance brand visibility. This role offers the chance to lead a talented team, implement strategic marketing initiatives, and manage successful product launches. If you have a passion for brand management and a proven track record in D2C retail, this is an exciting opportunity to make a significant impact in a growing company. Join a dynamic environment where your creativity and leadership will be valued and rewarded.

Qualifications

• Extensive experience in brand and product management in D2C retail.
• Strong understanding of product development processes.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Lead and inspire a high-performing marketing team.

Skills

Brand Management

Product Management

Digital Marketing

Leadership

Creativity

Job description

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Head of Brand - D2C, Retail

Office based local to Newmarket

£60,000 - £70,000

Are you a Brand/Product Manager with experience in D2C/retail?

We are working with a direct-to-consumer manufacturing business that is experiencing growth and expanding its market presence. They are looking to recruit an experienced and passionate Head of Brand responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share. This role requires a strategic thinker with a hands-on approach, capable of leading a talented team and collaborating with cross-functional departments to achieve business objectives and strengthen their brand identity and product portfolio.

Your responsibilities:

1. Strategic Leadership: Develop and implement the overall marketing strategy aligned with the company’s goals. Identify market opportunities, consumer trends, and competitive insights to inform strategic decisions.
2. Brand Management: Enhance and maintain each brand's identity within the portfolio, ensuring consistency across all marketing channels. Oversee the development and execution of integrated marketing campaigns across the marketing mix.
3. Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and accountability.
4. Digital Marketing: Partner with the Head of E-Commerce to drive digital marketing initiatives, including SEO/SEM, email marketing, and content marketing.
5. Product Launches: Plan and execute successful product launches, developing go-to-market strategies including pricing, positioning, and promotional activities.
6. Customer Engagement: Enhance customer experience through targeted marketing efforts across multiple channels.
7. Partnerships and Collaborations: Identify and cultivate strategic partnerships with industry influencers, media outlets, and other stakeholders.

Your skills and experience:

1. Experience: Extensive experience in brand management and product management within a D2C retail environment.
2. Strategic Vision: Proven ability to develop and execute brand strategies that drive growth and customer engagement.
3. Product Expertise: Strong understanding of product development processes and lifecycle management, with a track record of successful product launches.
4. Leadership: Exceptional leadership skills with the ability to inspire and manage cross-functional teams.
5. Creativity: A creative thinker passionate about innovation and detail-oriented.

If you are local to Cambridge and happy to be onsite five days a week in a Head of Brand/Brand Management capacity from a D2C background, apply now.