Head of B2B Marketing

FREENOW; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading mobility solutions company is seeking a Head of B2B Marketing to drive the vision and execution of all marketing efforts aimed at generating qualified leads for the B2B business. You will oversee marketing strategy, alignment with sales, and lead a geographically distributed team. The ideal candidate has a strong background in strategic marketing leadership and experience in lead generation and pipeline acceleration.

Benefits

Flexible working arrangements

Sabbatical & special leave policies

Health Insurance

Employee assistance program

Qualifications

• Proven track record in B2B marketing leadership.
• Experience managing geographically distributed teams.
• Strong understanding of brand awareness strategies.

Responsibilities

• Owning and evolving the go-to-market strategy.
• Aligning marketing planning with commercial functions.
• Driving lead generation efforts.

Skills

Strategic marketing leadership

Lead generation

Sales collaboration

Performance management

Team development

Tools

CRM

Digital Marketing

Content Marketing

Job description

Location : Hamburg, Barcelona, Madrid or London

Freenow empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

As the Head of B2B Marketing, you'll be responsible for the vision, strategy, execution, and reporting of all marketing efforts aimed at generating qualified leads for our B2B business across all markets. You'll drive relevant brand awareness and consideration among our core business target audiences, not only to deliver new leads but also to accelerate the pipeline through enhanced reassurance and consideration. While a marketing function, you'll work in a strong, symbiotic relationship with B2B sales, ensuring both functions complement and improve each other.

Your span of control will be broad, potentially encompassing event marketing, local initiatives, digital marketing, CRM, growth, website management, product marketing, and content creation. You'll also maintain a close working relationship with the PR team, serving as a key stakeholder for their efforts. As a member of the Global Marketing Leadership team, you'll lead and inspire a geographically distributed team of B2B Marketers, driving their performance, development, and support.

Your key responsibilities will include:

• Strategic Marketing Leadership: Owning and evolving the go-to-market strategy in partnership with marketing leadership, defining frameworks, focus areas, and campaign priorities.
• Commercial Alignment: Aligning marketing planning with commercial functions to achieve commercial targets and coordinating to amplify the impact of relevant events and initiatives.
• Customer Devotion: Understanding our core audiences, actively targeting key decision-makers, use cases, triggers, and barriers, and consistently educating the marketing team on business audiences.
• B2B Leadership Collaboration: Representing marketing with B2B leadership and working effectively to drive business growth, especially with sales leadership to optimise lead funnel conversion.
• B2B Marketing Strategy: Creating, setting up, and delivering B2B marketing strategies that meet business objectives, ensuring consistent messaging aligned with the brand and relevant calls-to-action across various channels.
• Commercial Enablement: Ensuring sales, CSM, and other teams have the necessary marketing collateral within budget, process, and strategy.
• Lead Generation: Driving lead generation efforts.
• Website Management: Overseeing the overall management of the business's B2B-focused website, integrating with broader web strategy.
• Performance and Financial Management: Setting challenging targets in line with marketing leadership, tracking, reporting, and managing the B2B Marketing budget.

TO BE SUCCESSFUL IN THIS ROLE:

To thrive as the Head of B2B Marketing, you'll need to be an experienced leader with a proven track record in strategic marketing leadership and execution within a B2B context. Your ability to drive vision, strategy, and execution across diverse marketing functions will be crucial. We're looking for someone with a strong understanding of lead generation and pipeline acceleration, coupled with the ability to foster symbiotic relationships with sales teams.

You should have experience managing and inspiring geographically distributed teams, demonstrating strong leadership, performance management, and team development skills. A deep understanding of brand awareness and consideration strategies within B2B markets is essential. Furthermore, your expertise should extend to managing various marketing channels and initiatives, including event marketing, digital marketing, CRM, content, and product marketing.

Finally, you'll need to be adept at commercial alignment, customer devotion, and commercial enablement, ensuring marketing efforts directly support and enhance business objectives. Your capabilities in performance tracking, financial management, and stakeholder collaboration will be key to your success.

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

Create a Job Alert

Interested in building your career at FREENOW? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Location (City) *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

How many years of experience do you have in B2B Marketing? * Select...

Are you currently based in Hamburg, Barcelona, Madrid or London? If not, are you willing to relocate to one of these cities? * Select...

What is your earliest possible starting date? (work permit, notice period, etc.) *

Please mention your salary expectation (gross / year) with bonus included *

I confirm that I have read the Privacy Policy. * Select...

I hereby give my consent to add my application data to the talent pool in case of a rejection to get back to me for similar vacancies. * Select...

I hereby agree that, in the case that my initial application is initially rejected, my application data can be added to a talent pool so that I can be contacted should a similar vacancy arise. * Select...

Do you currently hold a valid visa (or permit/citizenship etc.) for the country to which you are applying? * Select...

If yes, what type of visa do you currently hold? *

Until when is your current visa valid? *

FREENOW Demographic Questions

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age.

We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application.

How would you describe your gender identity? (mark all that apply) * Select...

How would you describe your ethnic background? (mark all that apply) * Select...

How would you describe your sexual orientation? (mark all that apply) * Select...

Do you have a physical or mental ability or chronic condition that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? * Select...