Head of Audience Development - Lifestyle & Homes

TN United Kingdom; Bath; Hybrid; GBP 52,000 - 75,000; Full time

Job summary

An innovative company is seeking a Head of Audience Development to lead its Lifestyle and Homes team. This role focuses on enhancing content strategy and driving audience growth across multiple brands. You'll collaborate with editorial teams, manage a dedicated group of audience experts, and utilize your SEO expertise to shape impactful content. With a culture that values professional development and work-life balance, this position offers unlimited holiday and a profit-sharing bonus scheme, making it an exciting opportunity for those passionate about homes and lifestyle content.

Benefits

Unlimited holiday

Profit pool bonus scheme

Professional development opportunities

Flexible working hours

Qualifications

• 5+ years of experience in SEO within a content/publishing environment.
• Strong leadership and team management experience.

Responsibilities

• Lead the Lifestyle and Homes Audience team to grow organic audiences.
• Work with editorial leads to shape content strategy and achieve traffic goals.

Skills

SEO expertise

Content strategy

Team management

Research and data skills

Affiliate content strategies

Training skills

Passion for interior design

Tools

SEO tools

Analytics tools

Social media tools

Job description

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Head of Audience Development - Lifestyle & Homes, Bath

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Client:

Future

Location:

Bath, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

1fc05ce9a1fa

Job Views:

14

Posted:

29.04.2025

Expiry Date:

13.06.2025

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Job Description:

What you'll be doing…

The best content deserves the biggest audience. That’s the principle that drives success at Future, where Audience Development helps our brands to connect to over 300 million online fans every month.

We’re looking for an experienced content strategy & SEO expert to head up our Lifestyle and Homes Audience team. This is a rare opportunity to support the growth of some of our fastest growing brands: Homes & Gardens, Livingetc, Woman & Home, Ideal Home, Real Homes and GardeningKnowHow.

With a focus on search, you’ll work with editorial leads to help shape content strategy, achieve our traffic and revenue goals and continue year-on-year growth trajectories. You’ll work closely with our Lifestyle Managing Director and Global Brand Director to grow organic audiences, forecast traffic targets and assess investment opportunities. You’ll manage a team of 3 Audience experts, who help editors to choose the right topics to write about and the right content to update, supporting the execution to satisfy search engines and delight our readers. You’ll also support our Audience Director in leading a team of 20 Audience experts to innovate new tools & ways of working.

Experience that will put you ahead of the curve…

• Experience working in SEO within a content/publishing environment
• Experience managing a team
• Strong skills in research and data, ability to train junior members on data fluency
• Understanding of affiliate or eCommerce content strategies
• Fluency with a range of SEO, analytics and/or social media tools, ability to train junior team members
• Passion for our core topics of homes, interior design, fashion and beauty.

What's in it for you…

We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed in to one finite area but get the opportunity to develop a wide range of skills and experience

And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

Internal job family level P3

The expected range for this role is £52,000 - £75,000

This is a Hybrid role from our London Paddington or Bath Office, working three days from the office, two from home

Who are we…

We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.