Head of Athlete Marketing

Red Bull Gruppe; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading beverage company in London is seeking a Head of Athlete Marketing to enhance brand visibility and credibility in sports. You will lead marketing strategies, manage athlete relationships, and build impactful marketing programs. The ideal candidate has significant experience in sports or marketing and possesses strong leadership and communication skills. This role emphasizes creativity and strategic thinking within a diverse and dynamic environment.

Benefits

Diverse work environment

Opportunities for career growth

Dynamic workplace culture

Qualifications

• Previous experience in sports or marketing with leadership in athlete management.
• Working with athletes, including contract negotiation and performance planning.
• Understanding athlete success drivers: performance and communication.
• Strategic vision translating to execution.
• Creative thinker with storytelling skills.
• Strong collaboration and management skills.
• Commercially data-savvy and able to evaluate ROI.
• Influential, clear, and inspiring communication skills.
• Self-driven and ownership-oriented.
• Passionate about sports and aware of cultural trends.
• Calm under pressure with high emotional intelligence.

Responsibilities

• Define long-term vision for athlete marketing in the UK.
• Manage and evolve athlete roster and support packages.
• Create innovative athlete projects with brand visibility.
• Collaborate with internal teams for maximum impact.
• Lead and mentor a high-performing team.

Skills

Leadership

Stakeholder management

Contract negotiation

Strategic mindset

Cultural storytelling

Creativity

Commercial awareness

Communication

Emotional intelligence

Autonomy

Job description

RedBull UK is currently recruiting for a Head of Athlete Marketing to be based in London, UK.

You are responsible for driving daily consumption of RedBull across our beverage, live experiences and media products, by building and leading a world-class athlete marketing programme. Through your strategic vision and deep connection to sport culture, you will increase RedBull’s relevance and credibility in Sport and Fitness occasions. You’ll inspire, enable, and challenge consumers by bringing to life the performance, personality, and passion of our athletes, giving wings to people and ideas, every day.

RedBull UK is currently recruiting for a Head of Athlete Marketing to be based in London, UK.

You are responsible for driving daily consumption of RedBull across our beverage, live experiences and media products, by building and leading a world-class athlete marketing programme. Through your strategic vision and deep connection to sport culture, you will increase RedBull’s relevance and credibility in Sport and Fitness occasions. You’ll inspire, enable, and challenge consumers by bringing to life the performance, personality, and passion of our athletes, giving wings to people and ideas, every day.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Define and evolve the long-term vision and strategy for RedBull’s Athlete Marketing in the UK, ensuring alignment with global priorities and local business goals.
Establish RedBull as a functional beverage and innovative brand within sport by creating deep relevance among athletes, fans, and sport stakeholders.

Select and manage a nationally relevant, diverse, and credible athlete roster across all forms of sport and fitness.
Deliver a highly credible programme by selecting sports personalities with a perfect brand fit who authentically use and champion RedBull.
Support each athlete with a tailored package (marketing, salary, bonus, training support) to enable performance, communication, and brand impact.
Build meaningful relationships with athletes and their trusted circle to ensure trust, collaboration, and mutual growth.
Use RedBull’s global athlete ecosystem to connect national and international relevance and opportunities.
Negotiate athlete contracts and performance targets, ensuring alignment with RedBull's values and standards.

Lead the creation and execution of innovative athlete projects that drive brand salience, media visibility and consumer engagement.
Develop and contribute to unique stories, formats, and content opportunities for RedBull Media House.
Use athlete stories and moments to inspire the UK consumer and shift brand consideration across relevant sport and fitness occasions.

Collaborate across Brand, Comms, Events, Field Marketing and Sales to maximise the business impact of the athlete programme.
Champion athlete integration across the full RedBull ecosystem, ensuring athletes are visible, understood, and activated appropriately.
Act as the key contact for athlete projects, ensuring internal platforms and communication tools are up to date.

Inspire, lead, and coach a high-performing team (or cross-functional network) that delivers operational excellence and creative bravery.
Foster a culture of collaboration, experimentation, performance and development.
Build strong external networks (institutes, universities, trainers, clubs, federations) to scout future talent and co-create new opportunities.

Establish and track KPIs that measure the brand and commercial impact of the athlete programme.
Manage the athlete budget effectively and ensure financial transparency and accountability.
Use data and feedback to continuously optimise performance.

Ensure a diverse and inclusive athlete roster that reflects the UK sporting landscape and consumer.
Champion inclusive storytelling and equitable support across all sporting disciplines.

Safeguard RedBull’s reputation by managing athlete conduct, compliance, and risk in accordance with legal, brand, and industry standards.

• Previous experience in the Sports or Marketing industry, with clear leadership experience across athletes, brand, or sport entities
• Proven record of working with athletes or athlete teams, including contract negotiation, performance planning, and brand collaboration
• Deep understanding of what drives athlete success, across performance, personality, communication and commercial relevance
• Strategic mindset and ability to translate vision into execution
• Creative thinker with a strong sense of cultural relevance and storytelling
• Exceptional stakeholder management and collaboration skills
• Commercially and data-savvy, kows how to evaluate ROI, impact and budget
• Strong communication skills, persuasive, clear and inspiring
• Entrepreneurial and autonomous. Takes ownership and drives outcomes
• Passionate about sport, curious about emerging scenes and culturally switched on
• Calm under pressure with high levels of emotional intelligence and integrity

• Travel 20-30%

WHERE YOU'LL BE BASED

London England, United Kingdom

United Kingdom RedBull UK JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

Head of Athlete Marketing

Apply Now RELATED OPPORTUNITIES

Looking for something else?

Select your team

• Type any country, city, state...

RedBull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can Energy Drinks Company Athletes Media House Culture What drives us Chasing our potential

Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

TALENT COMMUNITIES

Join our Talent Communities!

Join now

From the World of RedBull

RedBull Jobs

Got questions? We got you covered.

Jobs FAQ

Get notified as soon as the applications open.