Head of Art Direction – Brand Assets

Sportyjob; London; On-site; GBP 65,000 - 90,000; Full time

Job summary

A global brand seeks an Art Director to provide visionary leadership for its visual assets, from ecommerce content to seasonal campaigns. This role demands strategic foresight and hands-on creativity to align performance with lifestyle narratives, guiding a talented team in crafting impactful stories for the brand.

Qualifications

• 8+ years in art direction; 3+ in leadership.
• Diverse portfolio in sport, lifestyle, fashion.
• Deep knowledge of digital and ecommerce content.

Responsibilities

• Lead creative vision for brand assets and campaigns.
• Inspire and grow a team of art directors and videographers.
• Oversee execution and quality in production.

Skills

Art direction

Leadership

Digital storytelling

Creative problem-solving

Collaboration

Job description

Team for Career Site

Marketing

In short

We’re looking for a visionary and hands-on leader in Art Direction to oversee the creative output of On’s most essential visual brand touchpoints, brand assets. From e-commerce and product storytelling to seasonal lookbooks and cross-category campaigns. With a keen eye for both emotional impact and commercial performance, you’ll guide a team of talented art directors to shape how the world sees On at every step.

With equal parts strategic foresight and hands-on creative leadership, you’ll guide a team of Art Directors and Visual Creators to build emotionally resonant and commercially impactful brand assets. You see the throughline between performance and lifestyle and know how to capture it across film, photography, motion and emerging formats.

This is a high-impact, head-of-leadership role at the intersection of creative excellence, business goals, and global brand expression. Reporting to the Head of Group Visual Direction.

Your mission

– Lead the creative vision and execution of On’s core brand assets including product photography, ecommerce content, digital campaigns and seasonal storytelling
– Inspire and grow a high-performing team of art directors and videographers, setting clear direction and providing hands-on mentorship
– Establish the seasonal art direction for brand assets across photography, film, CGI and emerging formats
– Set the tone and elevate the bar for how On shows up visually, from product detail pages to lookbooks to global category storytelling
– Partner cross-functionally with digital, product and marketing teams to ensure aligned and forward-thinking creative strategies
– Oversee end-to-end execution in partnership with production, ensuring quality, timeliness and consistency at scale
– Identify, brief and collaborate with external creative partners who align with On’s evolving visual aesthetic
– Champion a culture of experimentation and future-facing thinking within the brand creative team

Your story

– 8+ years of experience in art direction within a global brand or top-tier agency; 3+ years in creative leadership roles
– A powerful, diverse portfolio spanning sport, lifestyle, fashion and culture with a clear eye for storytelling and craft
– Confident leading shoots end to end from casting and location to visual tone and final output
– Deep knowledge of digital storytelling, ecommerce content and omnichannel creative ecosystems
– Comfortable working across motion, film, CGI and new media formats and guiding teams through each
– Experienced in building and managing creative teams from hiring to feedback, career growth and performance development
– Adept at resource planning, workflow optimization and managing multiple projects at once
– Clear communicator and natural collaborator who knows how to balance creative ambition with business needs
– Comfortable leading through ambiguity, energized by pace and skilled at problem-solving with optimism
– Fluent in English, both written and spoken

Meet the team

You’ll be part of our Brand Visual Direction team, responsible for shaping the look and feel of the On brand across different touchpoints. We work on a wide range of cross-functional projects – from seasonal campaigns and product storytelling to global brand moments and retail. Our focus is on pushing creative boundaries while ensuring a consistent, elevated visual identity across everything we do.