Head of Analytics - CLCM

William Hill PLC; Leeds; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A leading company in the UK is seeking a Head of CLCM Analytics to drive analytics for customer lifecycle and campaigns. This strategic role involves leading an analytics team, developing innovative strategies, and collaborating with various departments to enhance customer engagement and value.

Benefits

Industry-leading maternity and paternity leave

Health & wellbeing services

Competitive salary and bonus schemes

Hybrid working model

Comprehensive healthcare benefits

Qualifications

• Experience in Marketing analytics role with large data sets.
• Ability to inspire and develop a high performing team.

Responsibilities

• Lead a team of analysts for optimal business support.
• Develop and drive CLCM Analytics strategy.
• Collaborate with Director of Commercial and Customer analytics.

Skills

Analytics skills

Leadership

Collaboration

Education

Degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Economics

Job description

At evoke, we're committed to delivering personalised, data-driven experiences to our customers. We're looking for a Head of CLCM Analytics to lead the way.

In this strategic leadership role, you’ll drive the analytics that power our customer lifecycle and campaign strategies, using data to unlock insights, optimise targeting, and maximise customer value. Collaborating with marketing, CRM, and data science teams, you’ll play a pivotal role in shaping how we engage, retain, and grow our customer base.

What you will be doing

• Lead a team of onshore and offshore analysts to ensure optimal business support and value creation where possible. Ensure positive engagement of the team through development plans and other means
• Develop and drive CLCM Analytics strategy and milestones aligned to Business and Team Specific goals
• Work with Director of Commercial and Customer analytics and other senior members of the team to ensure collaboration and transparent communication is happening where required
• Collaborate with BI and Data Ops teams to ensure development plans are aligned to business requirements
• Inform new ways to segment and narrate movements in the customer base. Potentially informing a data science development roadmap
• Be prepared to coach team members on technical, analytical, and soft skills, and to independently deep-dive analysis when needed
• Establish working relationships with the Retention Director, Customer Ops Director and other key stakeholders to deliver analytical support against top priorities
• Lead the business to a consolidated set of reports/dashboards and Key performance indicators to ensure efficient and aligned storytelling and monitoring across the business

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will

• Excellent analytics skills and will have a wealth of experience working in a Marketing analytics role where large volumes of online/offline marketing data are being processed
• Extensive experience in advising in spend allocation and informing digital marketing strategies to commercial and financial stakeholders
• Have the ability to inspire, support, and develop a high performing team, including off shore members through inclusive collaboration and clear communication
• A degree in a relevant field (e.g. Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Economics

What we offer

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some fantastic benefits on offer –

• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Competitive salary, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative). Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke

We’re a business that embraces change and progress. With a rich history behind us, we’ve learned a lot and have led the industry in many ways. Now part of evoke, we are marking a new sense of purpose, direction and ambition for the business.

Our culture is all about creating great experiences, for both our customers and our people. You’ll benefit from flexibility and trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you. By investing in you, we’ll raise our game. Across all that we do, we aim for excellence, encourage creativity, and have fun.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!