Head of AI/SEO

Sphere Digital Recruitment; Manchester; On-site; GBP 90,000 - 140,000; Full time

Job summary

Sphere Digital Recruitment is seeking a Head of AI Visibility & Automation to lead a new capability at the intersection of SEO, AI search and marketing automation. You will oversee how brands are discovered across Google and AI platforms, while building automated infrastructure to scale strategies.

You will manage two specialist managers and help integrate AI workflows with BI, content and web publishing systems. This is a senior leadership role building a high-performing, multi-brand function.

Qualifications

• Proven experience in SEO/search strategy.
• Hands‑on experience with GEO/AEO, AI Overviews, LLM answer engines or AI chatbot optimisation.
• Experience designing or overseeing marketing workflow automation, ideally with n8n, Zapier or Make.
• Strong people leadership experience, ideally managing specialists across different disciplines.
• Experience working across a multi-brand organisation or agency environment.
• Comfortable operating strategically while still understanding workflow logic, tooling and automation.
• Experience with AI/LLM APIs, agentic tooling or connected data is highly desirable.
• Strong stakeholder management and the ability to champion new ideas and ways of working.

Responsibilities

• Own the AI visibility / "brand everywhere" strategy across search, AI assistants, social and community platforms.
• Develop GEO/AEO strategies to improve how brands are cited, recommended and represented by AI.
• Build measurement frameworks around AI citations, share of voice, traffic and brand search uplift.
• Lead the design and rollout of n8n-based automations across research, auditing, outreach, competitor intelligence and content planning.
• Ensure AI and automation workflows integrate with BI, content, creative and web publishing systems.
• Set standards around automation reliability, data quality and human oversight.
• Lead, coach and develop the Search Everywhere Strategy Manager and Data & AI Automation Manager.
• Act as a senior internal advocate for emerging AI search opportunities, helping the organisation stay ahead of the market.

Skills

SEO strategy

GEO/AEO

AI Overviews / LLM engines

Marketing workflow automation

n8n / Zapier / Make

People leadership

multi-brand / agency experience

AI/LLM APIs

Tools

n8n

Zapier

Make

Job description

Head of AI Visibility & Automation

About the Role

We're looking for a Head of AI Visibility & Automation to lead a brand-new capability at the intersection of SEO, AI search and marketing automation.

You’ll own how a portfolio of client brands are discovered, understood and recommended across Google, ChatGPT, Perplexity, Gemini, Copilot, social search and online communities, while building the automated infrastructure that allows these strategies to scale.

You’ll lead two specialist managers across AI/Search Visibility and Data & AI Automation, bringing the two disciplines together into one high-performing function.

What You'll Be Doing

• Own the AI visibility / "brand everywhere" strategy across search, AI assistants, social and community platforms.
• Develop GEO/AEO strategies to improve how brands are cited, recommended and represented by AI.
• Build measurement frameworks around AI citations, share of voice, traffic and brand search uplift.
• Lead the design and rollout of n8n-based automations across research, auditing, outreach, competitor intelligence and content planning.
• Ensure AI and automation workflows integrate with BI, content, creative and web publishing systems.
• Set standards around automation reliability, data quality and human oversight.
• Lead, coach and develop the Search Everywhere Strategy Manager and Data & AI Automation Manager.
• Act as a senior internal advocate for emerging AI search opportunities, helping the organisation stay ahead of the market.

What We're Looking For

• Proven experience in SEO/search strategy, with strong understanding of how generative AI is changing search and discovery.
• Hands‑on experience with GEO/AEO, AI Overviews, LLM answer engines or AI chatbot optimisation.
• Experience designing or overseeing marketing workflow automation, ideally with n8n, Zapier or Make.
• Strong people leadership experience, ideally managing specialists across different disciplines.
• Experience working across a multi‑brand organisation or agency environment.
• Comfortable operating strategically while still understanding workflow logic, tooling and automation.
• Experience with AI/LLM APIs, agentic tooling or connected data is highly desirable.
• Strong stakeholder management and the ability to champion new ideas and ways of working.

Why This Role?

This is a chance to take ownership of a genuinely emerging area of digital marketing and build a capability that will shape how brands are discovered in the AI era.

You’ll have the seniority, autonomy and team around you to combine SEO, AI visibility and automation into a scalable proposition - rather than simply reacting to where search is heading.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.