Head Of Advertising & Sales Technology

Bauer Media Group Heinrich Bauer Verlag KG; Inverness; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Bauer Media Audio seeks a 'Head of Sales and Ad Technology' to transform commercial tech across nine European markets, enhancing CRM and ad platforms. You'll boost revenue through innovative tech solutions, drive data-led insights, and lead cross-functional teams, making a substantial impact in the audio broadcasting landscape.

Benefits

25 days holiday, bank holidays & 2 volunteer days

Access to Bauer Academy for development

Enhanced Maternity/Adoption and Paternity Leave Pay

Flexibility in working hours

Qualifications

• Proven track record in ad tech leadership in broadcast or digital media.
• Experience modernising CRM and ad sales systems.
• Experience with cloud-based platforms across multiple markets.

Responsibilities

• Lead design and implementation of ad tech solutions to boost revenue.
• Drive data-led insights to enhance targeting and campaign performance.
• Manage four specialist teams including CRM and marketing rollouts.

Skills

Ad tech leadership

Audience analytics

Stakeholder management

Data-driven insights

Project management

Education

Bachelor's degree or equivalent

Tools

HubSpot

Dynamics

Job description

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Location: UK or EU (Hybrid/Remote Options)

Full-Time | Permanent

Business Area: Audio | Reporting to: Group Technology Director – Audio

At Bauer Media Audio, we’re reimagining the future of broadcast — and that includes how we monetise it. As we modernise our core infrastructure across nine European markets, we’re looking for a Head of Sales and Ad Technology to spearhead the transformation of our commercial tech stack.

This is your chance to lead a high-impact portfolio across CRM, ad platforms and self-service tooling — all while driving smarter insights, increased revenue, and sharper customer targeting.

What You’ll Be Doing:

Boost Revenue Through Tech: Lead the design and implementation of ad tech solutions that maximise inventory value and optimise delivery to broadcast audiences.

Drive Data-Led Insight: Use audience and customer data to improve targeting, generate actionable insights, and support campaign performance reporting.

Revolutionise CRM: Ensure CRM platforms (HubSpot & Dynamics) meet user needs and are fully embedded across the business.

Create Self-Service Solutions: Launch an intuitive self-serve ad portal to free up sales teams to focus on big-ticket clients.

Lead Product Evolution: Own the future of Bauer’s advertising tech stack — from end-of-life system transitions to cloud-based rollouts.

Manage Cross-Functional Teams: Lead four specialist teams covering CRM, AdServe (Planit), Studio (cloud-based AdServe replacement), and market rollouts.

What You Bring:

A proven track record in ad tech leadership across broadcast or digital media

Experience managing and modernising CRM and ad sales systems at scale

A sharp understanding of audience analytics, inventory management and campaign performance tracking

Experience rolling out cloud-based platforms across multiple markets

Strong stakeholder management skills — able to collaborate across commercial, tech and market-level teams

Experience in building, coaching and scaling high-performing tech teams

Your Background:

Bachelor's degree or equivalent experience in a related field

Strong business acumen and strategic mindset

Fluent in Business English

You Are:

Organised and solutions-focused

A collaborative team leader with strong people and project management skills

A data enthusiast who thrives on turning insight into action

Passionate about innovation and the role of technology in commercial growth

A great communicator, fluent in translating between technical and non-technical stakeholders

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.