Head of Activation - Luxe

L'OREAL GROUP; London; On-site; GBP 75,000 - 110,000; Full time

Job summary

L'Oréal, un leader mondial dans le secteur de la beauté de luxe, recherche un Head of Activation pour développer et exécuter des stratégies de mise sur le marché. Le candidat idéal sera un penseur stratégique avec une forte acuité commerciale, capable de travailler en étroite collaboration avec plusieurs équipes pour influencer les performances des marques. Ce rôle offre des avantages concurrentiels et des opportunités de développement professionnel dans un environnement diversifié et inclusif.

Benefits

Competitive packages

Discounts on brands

Private medical and dental insurance

Gym memberships

Mental health support

Family leave

Leadership programs

Expert talks

Qualifications

• Stratégique et capable de traduire la vision de la marque en stratégies actionnables.
• Excellente capacité d'influence et de communication.
• Compétences organisationnelles dans la gestion de projets.

Responsibilities

• Diriger une équipe pour développer des stratégies de mise sur le marché.
• Analyser les tendances du marché et ajuster les prévisions commerciales.
• Optimiser des investissements pour atteindre les objectifs de valorisation de la marque.

Skills

Commercial acumen

Project management

Collaboration

Data analysis

Leadership

Job description

We are looking for a Head of Activation to be responsible for developing the go-to-market strategy for one of our Luxury brands and ensuring its execution in partnership with the brand & commercial team. You will work closely with the product and engagement team to deliver the strongest cutting-edge 360 campaigns, as well as the commercial, finance, and Revenue Growth Management teams to influence and monitor sell-out and P&L GTN.

A Day in the Life

Go-to-Market Strategy & Execution

• Lead a team of Channel Activators and a Business Growth Partner.
• Work in partnership with product, engagement, and commercial teams.
• Translate the brand plan to define winning brand go-to-market strategies using key market insights.
• Execute flawless, best-in-class activation, adapted to each retailer context, including e-commerce strategies.
• Partner with national account managers to build tailored plans per retailer.
• Define distribution/channel strategy with key open/close POS list.
• Define allocation and strategy for Coffret, GWP, Samples, and Testers by retailer.
• Develop retailer activation strategies, including Partnership Marketing, CRM, and Media.
• Collaborate with Retail and education managers to drive performance with field teams.

Monitoring & Accelerating Sell-Out

• Align the brand's promotional calendar with commercial teams.
• Review squad activity tracker monthly to maximize sell-out opportunities.
• Analyze brand swings on commercial forecasts; identify opportunities and risks.
• Implement market share winning plans, especially in Q4.
• Report on door productivity and share insights with the team.
• Support monthly market share analysis per retailer.

Influence of P&L GTN

• Serve as the brand's commercial lead for trends.
• Partner with Commercial Controlling to review investments during trend processes.
• Incorporate Revenue Growth Management learnings into strategies.
• Optimize investments to deliver brand valorization targets.
• Establish promotional rules with finance.
• Own SLOB clearance plans.
• Participate in internal commercial meetings and debrief teams.

Who You Are

• Strategic thinker with ability to translate brand vision into actionable strategies.
• Strong commercial acumen with understanding of retail dynamics and P&L levers.
• Excellent collaborator and communicator to influence stakeholders.
• Data-driven with proficiency in analyzing market trends and insights.
• Organized with strong project management skills.
• Proven leadership to motivate and develop teams.

What We Offer

Our industry-leading benefits include competitive packages, discounts on brands, private medical and dental insurance, gym memberships, mental health support, family leave, and learning opportunities including leadership programs and expert talks.

Who We Are

L'Oréal operates in 150 markets, with a mission to create beauty that moves the world. As a leader in luxury beauty through our Luxe Division, we manage 26 brands including Lancôme, Yves Saint Laurent, and Giorgio Armani, committed to diversity, inclusion, and sustainability.

How We Recruit

We promote a diverse, equitable, and inclusive environment, valuing different backgrounds, experiences, and perspectives. We are committed to fair employment practices and welcoming talent from all walks of life.