Head of Acquisition, Performance Marketing, London

Hanson Search; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading talent advisory firm based in London is seeking a Head of Acquisition to lead their customer acquisition strategy. In this dynamic role, you will manage significant marketing budgets and optimize customer acquisition costs. Ideal candidates have extensive experience in performance marketing, a strong analytical mindset, and proven leadership abilities. This position offers a competitive salary and flexible working environment.

Benefits

Competitive salary

Performance-based incentives

Career growth potential

Flexible working environment

Qualifications

• 5–8+ years of experience in performance marketing or digital acquisition roles.
• Proven experience managing £1M+ monthly ad spend.
• Expertise in customer acquisition and marketing funnels.

Responsibilities

• Lead and execute a full-funnel, multi-channel acquisition strategy.
• Manage significant media budget optimizing CAC, LTV, and ROAS.
• Build and lead a team of paid media specialists and growth marketers.

Skills

Performance marketing

Digital acquisition

Analytical mindset

Leadership

Collaboration

Tools

Meta

TikTok

Google

Job description

We are partnering with a fast-growing, innovative company to find their next Head of Acquisition. This is an exciting opportunity to lead the end-to-end customer acquisition strategy and make a significant impact on their growth journey. As the Head of Acquisition, you will own the strategy across paid media, performance marketing, and new market entry. You will manage multi-million-pound marketing budgets, optimize customer acquisition costs (CAC), and drive scalable, predictable growth. In this role, you will work closely with senior leadership and the marketing team to ensure that performance marketing efforts align with business goals. If you are an experienced leader with a proven track record in scaling customer acquisition strategies and building high-performing teams, we’d love to hear from you!

Head of Acquisition Key Responsibilities:

• Lead and execute a full-funnel, multi-channel acquisition strategy (paid social, search, display, affiliate marketing) for both UK and international markets.
• Manage a significant media budget, optimizing CAC, LTV, and ROAS to ensure profitability.
• Build and lead a talented team of paid media specialists, growth marketers, and analysts.
• Collaborate with creative, brand, and content teams to develop high-impact ad creatives and optimize landing pages for better conversion rates.
• Leverage data and analytics to create performance dashboards, forecasting models, and growth playbooks.
• Support international market growth by driving go-to-market strategies for new regions and products.
• Drive customer acquisition initiatives across B2B, DTC, and retail channels.

Role Requirements:

• 5–8+ years of experience in performance marketing, digital acquisition, or e-commerce growth roles.
• Proven experience managing £1M+ monthly ad spend across platforms like Meta, TikTok, Google, etc.
• Expertise in customer acquisition, marketing funnels, financial modelling, and cohort analysis.
• Demonstrated success in scaling revenues and reducing CAC across multiple markets.
• Leadership experience in building and leading high-performing teams.
• Strong analytical mindset with the ability to make data-driven decisions.
• Experience working with fast-growing e-commerce or DTC businesses.
• Excellent communication and collaboration skills with senior leadership and cross-functional teams.

Why This Role?

• Fast paced and exciting growth environment with plenty of opportunities to make a direct impact.
• Competitive salary with performance-based incentives.
• Leadership role with the chance to shape the direction of customer acquisition strategy.
• Flexible working environment and a company that values work-life balance.
• Career growth potential within a rapidly expanding company.

If you have the relevant experience and this opportunity sounds interesting to you, please get in touch withour teamincluding a copy of your CV as soon as possible via the form below. Hanson Search is a leading talent advisory and executive search consultancy with consultants based across theUAE,UK, USA, andEurope. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams inCommunications, Government Relations,FinancialCommunications,Public Affairs, Marketing, Digital Marketing, Sustainability, Investor Relations andC-Suiterecruitment.Please clickhereto find out about more aboutHanson Search. We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policyhere.