Head of Acquisition

Headliners Recruitment; London; Remote; GBP 60,000; Full time

Job summary

A leading recruitment firm is seeking a Head of Acquisition to lead the digital growth strategy for a high-growth DTC consumer brand. This role involves managing a multi-million-pound budget across paid media and performance marketing. The ideal candidate will have over 5 years of experience in performance marketing and proven success in managing significant ad spend. This position offers a unique opportunity to drive acquisition strategies and build a high-performing team, with a salary of £60K.

Qualifications

• 5+ years’ experience in performance marketing, acquisition or eCommerce growth.
• Proven experience managing £1M+ ad spend across Meta, TikTok, Google.
• Analytical mindset and strong commercial acumen.

Responsibilities

• Own end-to-end digital acquisition strategy across paid channels.
• Optimise performance through data-led forecasting, testing and modelling.
• Collaborate with creative, brand, and content teams to drive conversion.

Skills

Performance marketing

Data analysis

Team leadership

Commercial acumen

Job description

Head of Acquisition –UK Remote Perm - £60K

A high-growth DTC consumer brand is looking for a commercially minded Head of Acquisition to lead their digital growth strategy across paid media and performance marketing. This is a unique opportunity to take ownership of a multi-million-pound budget and build scalable acquisition funnels across the UK and international markets.

You’ll drive full-funnel performance across paid social, search, display and affiliates—delivering predictable, profitable growth. Working closely with marketing leadership, you’ll align media strategy with commercial targets, optimise CAC and LTV, and play a pivotal role in new market expansion.

What you’ll do:

• Own end-to-end digital acquisition strategy across paid channels
• Optimise performance through data-led forecasting, testing and modelling
• Collaborate with creative, brand and content teams to drive conversion
• Build and lead a high-performing acquisition team
• Support go-to-market plans for new launches and market entries

What we’re looking for:

• 5+ years’ experience in performance marketing, acquisition or eCommerce growth
• Proven experience managing £1M+ ad spend across Meta, TikTok, Google etc.
• Analytical mindset and strong commercial acumen
• Track record of reducing CAC while scaling brand-aligned campaigns
• Experience in fast-paced DTC, eCommerce or scale-up environments

If you’re a data-driven leader with a passion for growth marketing and building high-impact teams—this could be your next big move. Apply now.