Head, Growth Marketing, Amazon Business India

Amazon; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Join Amazon Business as the Head of Growth Marketing, where you will lead customer acquisition strategies for the MSME segment. This pivotal role involves developing growth strategies, overseeing digital marketing channels, and collaborating with cross-functional teams to drive significant growth in customer base and lifetime value.

Qualifications

• 7+ years of marketing experience required.
• Experience in acquisition marketing or channel programs.
• Ability to lead cross-functional teams.

Responsibilities

• Develop and implement growth strategies for the MSME sector.
• Lead a team of marketing managers.
• Oversee digital marketing channels and optimize performance.

Skills

Marketing experience

Data-driven decision making

Customer engagement tactics

Performance marketing

Job description

Head, Growth Marketing, Amazon Business India

Join Amazon Business, where we're revolutionizing B2B commerce. As a rapidly growing $35 billion global business, we're building a future where businesses of all sizes can find, discover, and purchase everything they need with unprecedented ease and intelligence. Our mission: to become the world's most customer-centric company and the preferred strategic partner for smart business buying. From solo entrepreneurs to Fortune 500 companies, we serve diverse business customers across nine countries, reimagining procurement with innovative solutions that drive efficiency and growth. At Amazon Business, it's still Day 1. If you're passionate about solving complex challenges, creating disruptive solutions, and making history, this is your opportunity. Bring your insight, imagination, and healthy disregard for the impossible as we unlock the vast potential of B2B commerce in India.

Amazon Business is seeking a enterprising and results-driven Head of Growth Marketing to spearhead our customer acquisition and engagement strategies for the MSME segment. This pivotal role will lead a dynamic team of marketing managers in strategizing, defining, and executing effective performance marketing campaigns across all digital channels, both on and off Amazon platforms.


Key job responsibilities
As the Head of Growth Marketing, you will:
1. Develop and implement comprehensive growth strategies that align with Amazon Business's ambitious goals for the MSME sector.
2. Lead a team of skilled marketing managers, fostering a culture of innovation, customer obsession, and data-driven decision making.
3. Oversee the full spectrum of digital marketing channels, including paid search, paid social, email marketing, push notifications, and WhatsApp outbound marketing, ensuring seamless integration and optimal performance.
4. Own and optimize multi-million dollar marketing investments across channels, making strategic decisions that balance immediate revenue generation with sustainable long-term growth.
5. Pioneer new acquisition programs and engagement campaigns that drive significant growth in customer base and increase customer lifetime value.
6. Collaborate with cross-functional teams to ensure marketing initiatives are aligned with product development, sales objectives, and overall business strategy.
7. Leverage advanced analytics and marketing technologies to continuously optimize campaign performance and ROI.
8. Stay at the forefront of digital marketing trends and emerging technologies, applying innovative approaches to drive growth in the competitive B2B space.
9. Develop and present strategic plans and performance reports to senior leadership, articulating the impact of marketing initiatives on business objectives.

BASIC QUALIFICATIONS

- 7+ years of marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Expertise in performance marketing, customer acquisition strategies, and engagement tactics across multiple digital channels

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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