Head, Global Lifecycle Marketing

JR United Kingdom; Telford; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the mobile applications sector seeks a Head of Lifecycle Marketing to drive personalized content strategies and enhance customer retention. This strategic role requires over 8 years of experience in lifecycle marketing for consumer-facing mobile apps and a proven record of campaign development. The successful candidate will leverage their technical expertise and analytical mindset to engage with customer journeys, working closely with key stakeholders to maximize LTV and retention rates.

Qualifications

• 8+ years in lifecycle marketing for consumer mobile apps, ideally subscription-focused.
• Proven leadership experience with 5+ years in building and scaling teams.
• Strong analytical skills with experience in customer churn and retention metrics.

Responsibilities

• Develop and execute growth-focused lifecycle marketing strategies.
• Engage with the full customer journey to maximize conversion and retention.
• Collaborate with senior stakeholders and the executive team on strategic initiatives.

Skills

LTV-driven marketing campaigns

Data analysis

Customer segmentation

Creative campaign development

Tools

Braze

Validity Software

Job description

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Head, Global Lifecycle Marketing, telford

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Client:

Location:

telford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

8

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

About the Client:

Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.

The Opportunity:

Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.

The Skills/Requirement Needed to Succeed:

This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders. This role involves collaboration with the extended executive team and across the company’s entire consumer product portfolio.

• Overall Experience: Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal.
• Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments.
• Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards.
• Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization.
• People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments.
• Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships.
• Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive customer engagement and ROI.
• You must have experience evaluating customer churn/retention, trial-to-pay and conversion, and other related metrics.

Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.