HCP Marketing Specialist

Kenvue; Ae; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Kenvue is seeking an HCP Marketing Specialist to join its team in Dubai. The role will focus on executing marketing strategies within the GCC region, supporting field representatives, and managing resources to enhance brand performance. Ideal candidates will possess a Bachelor's degree and relevant experience in healthcare marketing.

Benefits

Competitive Benefit Package

Paid Company Holidays

Learning & Development Opportunities

Qualifications

• 2-5 years of Pharma, OTC and/or Consumer Health experience.
• Experience with HCP communications in the Middle East is an advantage.
• Fluency in English; Arabic or French is a plus.

Responsibilities

• Supports execution of HCP marketing strategy across GCC.
• Leads development and execution of HCP marketing materials.
• Coordinates training materials for Sales Representatives.

Skills

Communication

Project Management

Digital Experience

Education

Bachelor’s degree in Pharmacy, Business Administration, Marketing

Post-graduate education in health care markets

Tools

Google Analytics

Excel

PowerPoint

Project Management Tools

Job description

Kenvue Is Currently Recruiting For A:

HCP Marketing Specialist

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role Reports To:

Professional Marketing Manager

Location:

Europe/Middle East/Africa, United Arab Emirates, Dubai, Dubai

Work Location:

Hybrid

What You Will Do

Kenvue is currently recruiting for:

HCP Marketing Specialist

This position reports into the Professional Marketing Manager and is based in Dubai, UAE.

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Professional Marketing Manager

Location: Dubai, UAE

Travel: 20%

What You Will Do

• Ensures execution of HCP/professional business plans across GCC to meet current & future needs and expectations for Kenvue – Self Care (OTC portfolio), Skin Health (Aveeno, Neutrogena) & Essential Health (Listerine, Johnson’s Baby, Aveeno Baby)
• Responsibilities include but are not limited to: supporting execution of HCP marketing strategy, executing Kenvue’s participation in HCP conferences, development and/or adaptation of HCP marketing materials, HCP samples order placement and sample communication with distributors, HCP budget tracking, organizing trainings for the Medical Reps and distributor teams, joining Medical Sales reps in the field and providing recommendations based on HCP insights/feedback, ensuring all HCP-involving activities meet internal Healthcare Compliance (HCC) requirements, closely monitoring field force metrics/KPI performance using available tools & dashboards, etc.
• Supports the HCP Marketing Manager with all HCP marketing activities (resources, budget, implementation plans, business insights)
• Performs double visits with the distributors’ medical sales reps to collect first-hand HCP feedback/insights and to supervise/analyze medical F2F detailing efforts (communication effectiveness, call quality, objection handling, dissemination of key brand messages, etc)
• Leads the implementation of digital HCP omni-channel approach (rep-triggered emails, webinars, pre- and post-congress HCP digital comms, etc)
• Keeps track of Professional/HCP marketing budgets, including PO raising
• Responsible for leading and executing Healthcare Compliance (HCC) processes related to HCP-involving activities (educational conference sponsorships, promotional HCP contracts, HCP content creation, etc)
• Geographical scope: GCC (KSA, UAE, Kuwait, Qatar, Bahrain, Oman)
  
  

Key Responsibilities

Supports execution of HCP marketing strategy

• Leads on operational aspects of HCP marketing plans
• Leads HCP samples process from A to Z (sample forecast and alignment with local distributor teams, sample order placement, follow-up on shipment and delivery)
• Adapts HCP marketing materials in collaboration with GCC Brand Managers and GCC HCP Marketing Manager to reflect latest Global/EMEA strategy, latest claims, new scientific studies, etc
• Works with Regulatory & Medical Affairs for approval of HCP communication materials where needed.
• Executes Kenvue’s participation in HCP conferences (arrange logistics with event organizers, work on booth designs with agencies, ensure sample & HCP material readiness, etc)
• Drives digital HCP communications (emailers) by liaising with content agency and CRM agency; provides recommendations for further developing HCP omni-channel approach (e.g. WhatsApp communications, HCP online learning modules)
  
  

Ensures adherence to Kenvue Healthcare Compliance policies for all activities involving HCPs (where required)

• Work closely with Kenvue Healthcare Compliance (HCC) team and Brand Managers to prepare all pre- and post-event documentation (HCP CV, HCP identification form, proof of attendance, proof of delivery, etc)
• Advise on and/or calculate Fair-Market-Value (FMV) for all HCP engagements using internal company FMV tools
  
  

F2F Detailing Supervision

• Joins Medical Sales Reps and Supervisors in the field for double visits
• Provides recommendations and shares ideas (e.g. content adaptations, claim reviews, other activations, etc) based on first-hand HCP feedback/insights
• Acts as independent supervisor of detailing quality and effectiveness and shares recommendations based on learnings
• Attends RTDs (Round Table Discussions) to assess meeting quality and effectiveness and shares recommendations for improvement (if required)
• Needs to be able to travel across GCC
  
  

Field force Performance Tracking

• Closely monitors field force metrics/KPI performance using available CRM tools/dashboard (reach, actual vs planned visits, average frequency, acquisition of HCP first-party data, digital reach, etc)
• Prepares data on reps’ KPI performance for monthly rep KPI reviews with local distributor teams and Commercial Managers
  
  

HCP Marketing Intelligence/Research

• Support brand teams and HCP Marketing Manager with market research activities involving HCPs, alongside CBI
  
  

Organization of Field force Training

• Coordinate the preparation of training materials for reps, as required, in accordance with SOPs and European processes
• Co-lead the development of a training curriculum/calendar for Sales Representatives and Pharmacy teams as required, alongside HCP Marketing Manager
  
  

Required Qualifications

What we are looking for

• Bachelor’s degree in Pharmacy, Business Administration, Marketing, or closely related specialty. Post-graduate education or equivalent experience in health care markets is desirable.
• 2-5 years of Pharma, OTC and/or Consumer Health experience
• Experience from a multi-national or regional company in preferably Pharma or FMCG
• Experience in medical detailing / HCP communication, with specific experience of the Middle East marketplace regarded as an advantage
• Excellent Verbal and written English (Arabic or French will be added value)
• Standard computer skills. Must be familiar with Excel, PowerPoint, Word, etc. Project management tools is a plus
• Google Analytics, IQVIA, Nielsen
  
  

Top Skills:

Key Competencies and Skills Required:

• Experience in working with medical detailing / HCP communication and SFA/SFE tools and metrics (e.g. Veeva, iConnect, OCE, etc.)
• Understanding of HCP/professional KPIs and metrics
• Digital Experience (content, campaign development, metrics, website go-live)
• Proven track record in executing activations/projects with excellence and with attention to detail
• Influencing without authority
• Strategic mindset & collaboration
  
  

Others:

• Experience in new communication development and working with different agencies
• An aptitude for innovation
• Well-structured, focused & setting clear priorities
• Proven self-starter with strong initiative, enthusiasm for business, and results orientation.
• Open to new ideas
• Feedback – Receiving & Giving feedback ability
• Organizational Skills – Able to manage periods of heavy and conflicting demands
• Proactive & Self confident
• High Ethical standards
• Must be able to work well in cross-functional teams
• Must be a good communicator, written and verbal
• Excellent interpersonal skills, with the ability to lead through influence
• Excellent project management skills
• Strong analytical skills
• Strong problem-solving skills
• Must be able to travel across the GCC (KSA, UAE, Kuwait, Qatar, Bahrain, Oman)
  
  

What’s In It For You

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, & More
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region
  
  

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.