Gym Sales Manager

Everlast Gyms; Liverpool; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading fitness company seeks a Sales and Retention Manager for a new gym location in Liverpool. The role involves driving sales strategies, ensuring an exceptional member experience, and leading a team to achieve their goals. This opportunity offers great benefits and the chance to develop within a thriving company.

Benefits

20% discount across all Frasers Group facias

Eligibility for the Fearless 1000 bonus scheme

Free Gym membership

Training and development through Frasers Group

Monthly champions with potential for salary doubling

Qualifications

• Experience in pre-sales, outreach, or new gym openings is a strong advantage.
• Flexibility to work evenings, weekends, and Bank Holidays as needed.
• High standards and solution-focused approach.

Responsibilities

• Own and deliver impactful pre-sales campaigns.
• Lead on new member sales and retention strategies.
• Monitor KPIs and report performance insights.

Skills

Passion for fitness

Leadership qualities

Commercial acumen

Proactive sales mindset

Communication skills

Job description

Company Description

We are on the lookout for a Sales and Retention Manager to be a driving force in the launch and ongoing success of our brand-new Everlast Gym location. This is a full-time position reporting directly into the General Manager. You will play a pivotal role in leading sales and retention strategies, both pre-opening and beyond, to grow our live member movement and deliver an exceptional fitness experience.

The Benefits

Elevation is a part of our core, matching with great company benefits to mention a few:

• 20% discount across all Frasers Group facias
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners get double their salary for the month
• Reward and recognition with our Everlast Gyms monthly champions
• Training and development through Frasers Group with recognised, funded qualifications available including Level 3 & 5 in management & leadership
• Enhance your fitness knowledge with product training and the opportunity to deliver personal training sessions and group training
  
  

Job Description

As a key leader in this new club opening, your responsibilities will include:

• Pre-Sales Planning & Execution Own and deliver an impactful pre-sales campaign to drive early sign-ups and local awareness prior to the gym's opening. Coordinate with marketing teams, attend outreach events, and ensure lead capture and follow-up processes are in place.
• Local Marketing & Outreach Build partnerships with local businesses, community groups and influencers to establish the gym within the local area and generate ongoing leads.
• Sales & Retention Growth Champion the live member movement by leading on new member sales, retention strategies, and upselling across all revenue lines (e.g., memberships, PT, and secondary spend).
• Team Leadership & Development Support and coach the wider team in delivering exceptional service, selling confidently using our FUNDAMENTALS sales process, and living our elevated ways of working.
• Member Experience Be a visible leader on the gym floor and at reception, ensuring every interaction enhances the member experience. Handle feedback proactively and champion a member-first culture.
• Performance Monitoring & Strategy Monitor KPIs via dashboards, report performance insights, and deliver monthly sales presentations to management.
• Operational Support Support the GM in operational excellence, including H&S, maintenance, recruitment, and club standards.
  
  

Qualifications

• Passion for fitness, wellness, and member experience
• Strong leadership and coaching qualities
• Commercial acumen and a proactive sales mindset
• Adaptable communication and interpersonal skills
• High standards, attention to detail, and solution-focused approach
• Flexibility to work evenings, weekends, and Bank Holidays as needed
• Experience in pre-sales, outreach, or new gym openings is a strong advantage
  
  

Additional Information

• Want to know see more of the great things our brand does please visit our LinkedIn page here.
  
  

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet