GTM Lead, Mobile Game Marketing & Launches

Brawl Stars; Harrow; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Relocation support

Job summary

Supercell in Helsinki and London seeks an experienced Product Marketing leader to own end-to-end GTM for live updates and features in mobile games. You will partner with product, design, and analytics to drive campaigns across global audiences.

Lead creative delivery with internal teams and external partners, optimize UA channels, and measure impact to inform future strategies. Relocation support is available.

Qualifications

• 5+ years of Product Marketing experience in mobile gaming or live-service consumer products.
• Proven GTM execution track record taking live features to full public launch.
• Sharp creative instincts with ability to give clear feedback on trailers and assets.
• Solid understanding of performance marketing mechanics and multi-channel campaigns.
• Data-driven mindset with post-campaign analytics to support decisions.
• Cross-functional leadership and collaboration without formal authority.

Responsibilities

• Define end-to-end GTM strategy with product leads and game designers.
• Lead creative campaign delivery with internal teams and external agencies.
• Explore growth channels with UA, including CTV, creators, podcasts and partnerships.
• Execute in-game and channel tactics: ASO, in-game notices, push notifications, and Web Shop.
• Collaborate with Community Managers to drive organic reach and creator content.
• Measure results with analytics and iterate on future GTM playbooks.

Skills

GTM Strategy

Campaign Leadership

Performance Marketing

Creative Feedback

Data-Driven

Cross-Functional Leadership

Job description

Supercell in Helsinki and London seeks an experienced Product Marketing leader to own end-to-end GTM for live updates and features in mobile games. You will partner with product, design, and analytics to drive campaigns across global audiences.

Lead creative delivery with internal teams and external partners, optimize UA channels, and measure impact to inform future strategies. Relocation support is available.