GTM Lead- Go-To-Market Agency development

Capgemini; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Go-To-Market Lead to drive marketing operations across the UK and Europe. In this pivotal role, you will define and execute business development strategies, manage presales activities, and lead a team of digital marketing consultants. Your innovative solutions will not only enhance client relationships but also drive significant revenue growth. Join a diverse collective at Capgemini, where you will have the opportunity to explore, innovate, and progress in a supportive environment that values continuous learning and development. This is your chance to make a tangible impact in a thriving organization.

Benefits

Training and Development Opportunities

Access to 250,000 Courses

External Certifications from AWS and Microsoft

Hackathons and Thinktanks

Qualifications

• 5+ years in digital marketing with a focus on B2C brands.
• Proven track record in sales activation and client acquisition.

Responsibilities

• Define and execute go-to-market plans for new client acquisition.
• Drive presales activities and manage client relationships.

Skills

Digital Marketing

Sales Activation

Client Relationship Management

Proposal Development

Team Leadership

Creative Problem Solving

Communication Skills

Market Research

Education

Bachelor’s Degree in Business Administration

Bachelor’s Degree in Interactive Marketing

Bachelor’s Degree in Strategic Marketing

Job description

GTM Lead - Go-To-Market Agency Development

About the job you're considering

Capgemini’s Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.
We are looking for a results-oriented go to marketing operations domain expert for driving sales and new client acquisition in the UK & European countries. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!

Your Role

Go to Market and Sales Activation

• Define go-to-market/business development plan for acquiring new clients and execute the plan in collaboration with Capgemini sales and account development teams.
• Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure.
• Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
• Be responsible for achieving bookings and sales targets for Marketing Operations European market.

Solutioning and Transformation Projects

• Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal.
• Set up and drive short term P&C/Advisory/Transformation projects and manage client relationships.
• Develop value proposition on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects.
• Develop thought leadership and POVs to position the offer with internal and external audience.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
• Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.

People & Stakeholder Management

• Be the face of the Connected Marketing Operations offering within the UK & Europe region and develop strong internal and external relationships.
• Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go to market actions.
• Manage senior leadership interactions, reporting and presentations etc.

Your skills and experience

• A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions.
• A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of £5 million pipeline (minimum) or experience of having supported large scale deals.
• 5+ years working in a large or global matrix organization preferably with a B2C brand(s) in Consumer Products, Retail.
• 5+ years’ working knowledge marketing and digital marketing from either a delivery perspective or from client or agency side.
• Bachelor’s Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing.
• A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges.
• Excellent communication skills with strong client facing experience.
• Confident self-starter who can develop and build strong relationships with internal and external parties.
• Continuous learner who is willing to learn and remains open to new ideas and thinking.

Your Security clearance

To be successfully appointed to this role you will need to undergo Baseline Personnel Security Standard checks. There are no nationality or residency restrictions, although if you have resided outside of the UK within the last 3 years, further checks may be required.

What does 'Get the future you want' mean to you?

You will be empowered to explore, innovate, and progress. You will benefit from Capgemini’s ‘learning for life’ mindset, meaning you will have countless training and development opportunities from thinktanks to hackathons, and access to 250,000 courses with numerous external certifications from AWS, Microsoft, Harvard ManageMentor, Cybersecurity qualifications and much more.

Why you should consider Capgemini

Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. But when you join Capgemini, you join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. A powerful source of energy that drives us all to find new ways technology can help us reimagine what’s possible.

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs.

Ref. code: 7196

Posted on: 7 Dec 2024

Experience Level: Experienced Professionals

Contract Type: Permanent

Location: London, GB; Birmingham, GB; Manchester, GB; Glasgow, GB; Bristol, GB

Brand: Capgemini