GTM Insights Analyst - GTM Analytics

Qualtrics; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private medical & dental insurance

Wellness reimbursement

Pension plan

Commuter assistance

Employee Equity Purchase Plan

Annual Leave 25 days + scale

Adoption and surrogacy reimbursement

Job summary

Qualtrics is seeking a GTM Insights Analyst to join the GTM Planning & Insights team in London. You’ll conduct in-depth analytics, create actionable reports, and deliver strategic recommendations to empower sales, marketing, and customer-facing teams.

You’ll transform data from multiple sources into clear dashboards using Tableau, SQL, Python, and MySQL, supporting go-to-market initiatives across the globe. The role offers hybrid work and growth opportunities.

Qualifications

• 2–7 years of experience in visual reporting tools such as Tableau or similar.
• Experience with SQL and data manipulation/transformation required.
• Degree from a top-tier university with a quantitative or systems focus.

Responsibilities

• Perform quantitative and qualitative analysis leading to actionable insights and reports.
• Handle data requests from field teams; prioritize needs weekly.
• Transform complex data into dashboards using Tableau, Excel, Python, R, and SQL.
• Own end-to-end go-to-market analytics projects from discovery to implementation.
• Serve as subject-matter-expert for GTM analytics to drive business outcomes.

Skills

Tableau

SQL

Data manipulation

Education

Quantitative degree or systems focus

Tools

Python

R

MySQL

Excel

Job description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high‑performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

GTM Insights Analyst - GTM Analytics

Why We Have This Role

The Qualtrics GTM Planning & Insights team is looking for a GTM analyst who wants to make an impact on a fast-growing business, can conduct in depth analytics and reporting, and can make strategic recommendations for the company. This role is essential to enabling our go-to-market revenue operations and surfacing valuable insights on opportunity areas to our field teams.

How You’ll Find Success

• Analytical and data-oriented, with great troubleshooting and problem-solving skills.
• Has an eye for quality and scalability.
• Excellent organizational skills with the ability to multitask, prioritize, and manage time effectively.
• Ensures accuracy of work through attention to detail.
• Takes initiative, learns quickly, understands expected outcomes, absorbs context, and works proactively to get results.

How You’ll Grow

• Grow your data analysis, problem solving, and communication skills across while developing expertise in sales and go-to-market operations.
• Learn how global sales, customer success, and marketing teams operate, and improve the data/systems/insights that drive their growth
• Opportunity to help build a team and function team from the ground up

Things You’ll Do

• Perform quantitative and qualitative analysis leading to actionable insights, assisting stakeholders throughout the business on special projects / reports.
• Handle inbound requests from field teams for data analysis, data requests, and decision making support. Proactively work with internal stakeholders to prioritize needs and/or requests on a weekly basis.
• Transform complex data sets into actionable insights using analytical, visualization, and data tools such as Tableau, Excel, Python, R, MySQL, etc. Create queries, views, reports, and easy-to-consumption dashboards/visualizations.
• Own end-to-end problem solving efforts from the discovery & exploration phase through to implementation.
• Own an entire area of go-to-market operations: taking projects from start to finish with high quality and impact, acting as the “subject‑matter‑expert”, and collaborating with stakeholders to ensure the analytics are being used to drive business outcomes.

What We’re Looking For On Your Resume

• 2-7 years experience in visual reporting tools such as Tableau; experience with SQL and data manipulation/transformation
• Relevant experience with sales operations, associated CRM systems (i.e. salesforce.com or SAP C4C), or sales planning processes is a plus
• Able to deal with ambiguity in a fast‑paced growth environment, manage strict SLAs and communicate effectively to a global audience
• Degree from a top-tier university with a quantitative or systems focus (e.g. informations systems, computer science, STEM, business analytics, finance, data science)

What You Should Know About This Team

• GTM Planning & Insights plays a critical role in managing the operating rhythm of our global go-to-market field teams.
• Core responsibilities include territory planning, quota setting, pipeline and capacity health, customer health, performance management, and customer journey analytics.
• If you are ready for a new high-impact challenge, we encourage you to apply.

Our Team’s Favorite Perks And Benefits

• https://www.qualtrics.com/careers/us/en/emea-benefits
• Fully funded private medical and dental insurance through Bupa for you and your dependents
• Wellness reimbursement of up to £300 gross per quarter to support wellness activities for you and your family
• Income protection in the event of prolonged illness providing for 66% of salary after 13 weeks of illness
• Company pension plan with a 5% employee salary sacrifice contribution and a 9% employer contribution
• Commuter assistance of up to £5,000 gross per annum paid monthly via payroll to assist with your costs of commuting to and from the office
• Employee Equity Purchase Plan allowing you to buy into Qualtrics’ equity and participate in the success of the company over time
• Annual Leave - 25 days per annum plus an additional day of annual leave for each year of service, up to a total of 5 additional days
• Additional leave programs to support you and your family
• Adoption and surrogacy reimbursement up to £8,200
• Referral bonus
• Resources on topics such as childcare, elder care, parenting, household needs, pet care, moving and relocation, community resources, volunteer opportunities, and more
• Career Action Plans
• Mentorship programs
• Resources on topics such as interpersonal skills, work-life balance, stress management, time management, and more

The Qualtrics Hybrid Work Model

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act.

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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