GTM Founders Associate

Spruce; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Spruce is seeking a proactive all-rounder to drive growth and customer success. You will engage in sales, marketing, support, and strategy, working directly with the founder to amplify the business impact. This role offers significant opportunities for personal and professional growth in a meaningful sector focused on sustainable heating solutions.

Benefits

£40-60k salary depending on experience

Equity options in the company

33 days holiday plus work from abroad opportunity

Opportunities for personal growth

Impactful work improving the world

Qualifications

• 1-5 years of work experience preferred.
• Proactive and results-oriented.
• Able to communicate complex ideas simply.

Responsibilities

• Run growth experiments and marketing tests.
• Handle inbound sales and customer support.
• Write marketing content and analyze data.

Skills

Proactivity

Communication

Analytical skills

Interpersonal skills

Data analysis

Tools

Excel

Job description

We're on the hunt for a brilliant, commercially-minded all-rounder who wants to make an enormous impact on Spruce's growth trajectory as we look to add thousands of installers over the next 18 months. You'll work on sales, marketing, customer success, strategy, reporting & analytics, as well as setting up the underlying tools/systems.

Quick background on Spruce

Almost 20% of the UK's carbon emissions comes from heating homes - there's simply no way to reach net zero without phasing out gas and oil boilers. Right now the only serious alternative is heat pumps, with their almost-magical ability to turn 1 kW of electricity into 3-5 kW of heat. But there's a problem: the heat pump installation journey is slow, inefficient, and just so painful. This makes it really hard for existing installers to grow their businesses and puts off gas engineers from starting to do heat pumps. Perhaps most critically, it means you can't currently offer a heat pump when someone's boiler breaks and they urgently need heating.

We're fixing this. We've built a platform for heat pump installers to manage the whole installation journey from initial enquiry through to final compliance paperwork, freeing up their time to focus on what really matters: doing high-quality installations, providing great customer service, and scaling their business. Despite only getting started at the beginning of 2024, we're having a massive impact on installation businesses, suppliers, and manufacturers across the UK: halving the time they spend on each job, doubling their sales conversion rates, and boosting their bottom line.

Having now raised further investment, we're in the process of scaling the team to massively grow our impact. We ultimately want to build an operating system for the whole home renewables supply chain. Picture a combination of ServiceTitan, Procore, and AutoCAD, and you might get a sense of where we're headed...

The Role

As we build out our commercial team, you'll be working closely with our founder Jo, getting involved in pretty much everything that goes on across the growth side of the business. No two days will be the same, but your work will include:

1. Running growth experiments - setting up and running our full set of growth/marketing tests, quickly binning things that don't work, and iterating quickly on everything to find our Growth Levers
2. Doing sales - handling inbound demo requests, managing pipeline, chasing prospects, and giving everyone an amazing initial impression of Spruce
3. Handling customer support - helping out installers when they get stuck or when something isn't working as they'd expect, and building out training videos/tutorials to make it easier for them to find answers themselves
4. Writing content - top and middle-funnel marketing content, short copy for our website, socials, ads, nurturing emails, and onboarding guides for new customers
5. Data analysis & reporting - digging into how our customers use the platform, breaking down conversion rates, spotting areas for improvement, and suggesting when and how to adapt our strategies

Requirements

You'll have between 1 and 5 years of work experience and ideally be:

• Relentlessly proactive - taking responsibility, always pushing to improve, and eager to get things done;
• A brilliant communicator — writing compelling, concise copy and explaining complex concepts simply;
• Highly analytical — loving data, comfortable working in Excel;
• A natural "people person" — enjoying working with others, easy to warm up to people, and quick to put them at ease;
• And hopefully, you'll love heat pumps!

Benefits

• £40-60k salary, depending on experience
• Slice of equity (options) in the company
• 33 days holiday plus the opportunity to work from abroad for another 30 days each year
• Brilliant team to learn from and a massive opportunity to grow
• Meaningful, impactful work that genuinely improves the world

Working at Spruce

• We're a close-knit team of 10, split between London and Bristol. We spend 2-3 days each week working together in-person and meet every fortnight.
• You will have genuine influence from day one. The best idea wins, regardless of seniority. We challenge everything, ask "why?" multiple levels deep, and push back when needed.
• We want everyone to spend time with installers on-site, understand their pain points, and be able to suggest and implement solutions based on real feedback rather than assumptions.
• We move fast, ship imperfect things, learn from users, and focus on fixing issues rather than blaming. You will own your outcomes but know the team has your back.
• Feedback is constant, direct, and kind — we communicate openly and honestly, expecting the same in return.