Growth Product Lead

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams. They’re fact-finders. They’re builders. They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

As the Growth Lead at Flo, you'll guide our subscription growth initiatives by overseeing a dedicated team of two experienced growth managers. Your strategic approach will help refine Flo's activation, retention, winback and seasonal sale strategies to ensure a consistent and rewarding experience for our subscribers, with a clear focus on revenue optimisation and scalable, sustainable growth.

Working closely with analysts, designers, researchers, and engineers, you'll identify opportunities to enhance our CRM and personalisation tools, improving customer engagement and long-term value.

Leading a team of 8 and directly managing 2, this role plays a key part in supporting Flo's growth and reinforcing its position as a leading health and fitness app, and the world’s first fully digital female health Unicorn.

Your Experience

Must have:

• Proven experience with subscription-based business models and in optimising discount strategies for B2C subscription products.
• Proven experience developing and implementing comprehensive lifecycle monetisation programmes, encompassing subscription activation, winback, and retention as well as seasonal sales strategies.
• Experience leading a team to drive lifecycle monetisation projects, including setting strategic roadmaps for analysts and creative teams focused on lifecycle marketing initiatives.
• Expertise in pricing strategies and discount optimisation, driving growth through targeted offers across different user segments to maximise revenue.
• Expert expertise in developing multi channel monetisation initiatives (in-app placements, push and email) for different user segments.
• Strong expertise in conducting A/B testing and validating assumptions to optimise product and marketing strategies.
• Experience working cross-functionally (with engineering, design, analytics, etc.).
• Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions.
• Proven experience leveraging automation— including machine learning models—to enhance the performance of lifecycle monetisation programs.
• Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands.

What you'll be doing

You'll be responsible for:

• Developing and implementing data-driven strategies to drive revenue growth for our subscription-based products across in-app placements, push and email.
• Being a lead for a growth team of 8, including analysts, operations managers, release managers, and designers, while also directly managing 2 growth managers.
• Defining and executing strategies to target high-value audience segments based on demographics, behavior, and user preferences, delivering personalised communications and monetisation incentives.
• Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage.
• Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.
• Utilising analytics tools and platforms to monitor, measure, and report on KPIs related to customer acquisition, conversion, retention, and revenue.
• Delivering actionable insights and recommendations derived from data analyses.
• Collaborating in developing requirements to enhance the capabilities of Flo's CRM and personalisation engine, supporting the team's marketing initiatives.

Reward

People perform better when they’re happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.