Growth Marketing Specialist

JR United Kingdom; Wakefield; Remote; GBP 35,000 - 50,000; Full time

Job summary

Une start-up innovante dans le domaine du marketing scolaire recherche un Growth Marketing Specialist. Dans ce rôle clé, vous développerez des stratégies d'acquisition numérique et optimiserez les processus d'engagement client pour soutenir la croissance d'UBIQ. Vous serez responsable de l'analytique, de la gestion de campagnes et de la communication avec les parties prenantes. Un environnement de travail à distance vous offre flexibilité et autonomie pour réussir dans un secteur dynamique.

Qualifications

• Expertise en marketing numérique avec une expérience avérée.
• Capacité analytique forte utilisant des outils d'analytique.
• Compétences de communication excellentes pour plusieurs audiences.

Responsibilities

• Développer et mettre en œuvre des stratégies d'acquisition ciblées.
• Analyser les données des utilisateurs pour optimiser les taux de conversion.
• Gérer les campagnes sur plusieurs canaux numériques.

Skills

Digital Marketing

Data Analysis

Communication

Strategic Thinking

Project Management

Education

Experience in Growth Marketing

Tools

GA4

Looker Studio

GTM

Job description

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We’re transforming the way schools market themselves online. UBIQ delivers unique and creative digital experiences, backed by cutting-edge data platforms, to help leading schools across the world grow enrollment, recruitment, and fundraising.

What does this role achieve?

We’re a fully remote start-up growing at a rapid rate—last year, we achieved 83% growth, and we’re looking to do it again. As Growth Marketing Specialist you’ll play a key role in strengthening relationships with both prospective and existing customers through exceptional events and customer experiences.

In this role, you will be responsible for developing and implementing targeted acquisition strategies across various digital channels, including social media and search engine marketing. By analyzing user behavior data, you will identify opportunities for improving conversion rates and optimizing customer acquisition funnels to drive effective growth outcomes.

Reporting to the Director of Services you’ll be a trusted advisor for a number of clients as well as internal marketing efforts.

What will be your key deliverables?

• Acquisition Strategy Development: Craft and execute comprehensive digital marketing strategies to drive enrollment and event conversions.
• Data Analysis: Utilise analytics tools to monitor, analyze, and report on performance metrics to optimize campaigns.
• Conversion Optimisation: Identify and implement tactics to improve conversion rates throughout the customer acquisition funnel.
• Channel Management: Oversee and optimize campaigns across multiple digital channels, ensuring alignment with overall marketing goals.
• Stakeholder Communication: Provide regular updates and insights to internal teams and stakeholders about campaign performance and strategic direction.

What are we looking for?

• Industry Experience: Experience in growth marketing or a similar role, with a proven track record in digital marketing.
• Expertise in Digital Marketing Channels: Deep understanding of SEM, social media advertising, and display marketing.
• Analytical Proficiency: Strong capability in using analytics platforms like GA4, Looker Studio, and GTM to derive insights and drive decisions.
• Strategic Thinking: Ability to develop strategic marketing approaches that align with business objectives.
• Communication: Excellent communication skills, with the ability to articulate marketing strategies and results to a diverse audience.
• Organisational Skills: Effective at managing multiple projects and deadlines in a fast-paced environment.

Qualities that work at UBIQ

• Highly personable self-starter who works well within a team, driven by new challenges and opportunities.
• Clear communicator; highly articulate, both written and verbally.
• Fast learner with the ability to work across multiple software platforms, and quickly adapt to process changes.
• Extremely high attention to detail and willing to share opinions and ideas even if they go against the grain.
• Outstanding ability to build strong client relationships
• Ability to solve problems in challenging situations, whilst keeping the customer experience at the forefront.
• Exceptional time management and organisational skills; able to effectively prioritise and handle multiple projects simultaneously to ensure deadlines are met.
• A chance to shape and grow an innovative marketing function within a fun, supportive team
• Autonomy and flexibility in a remote-first environment.
• Work on exciting campaigns with real impact on school marketing.
• A strong culture of creativity, proactivity, and growth.

At UBIQ we are an equal opportunities employer, we value diversity and inclusion in our workforce, and encourage all qualified individuals to apply regardless of their background.