Growth Marketing Specialist

JR United Kingdom; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading recruitment agency is seeking a Growth Marketing Specialist in Bermondsey, London, to enhance client acquisition and lead generation strategies. You will drive B2B leads, create impactful content, and collaborate closely with sales to achieve KPIs. Join an award-winning team working within sectors such as aviation and engineering, enjoying a competitive salary and a supportive environment for professional growth.

Benefits

Competitive salary with commission

Financial support for certifications and training

Regular team socials and international incentives

Qualifications

• Proven experience in B2B growth marketing focusing on lead generation.
• Strong copywriting ability for technical sectors.
• Experience with CRM and marketing automation tools.

Responsibilities

• Develop and execute lead generation strategies targeting key industries.
• Create B2B content for various platforms to drive engagement.
• Manage and optimize client databases via CRM to enhance conversion.

Skills

Lead Generation

Client Acquisition

Content Creation

Email Marketing

Data-Driven Decision Making

Tools

CRM Tools

Marketing Automation Tools

Job description

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Growth Marketing Specialist, london (bermondsey)

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Client:

VHR Global Technical Recruitment

Location:

london (bermondsey), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

VHR is seeking a commercially minded Growth Marketing Specialist with a strong focus on lead generation and client acquisition to help scale our international recruitment business. Your mission will be to drive high-value B2B leads, expand our client database, and ensure leads are effectively nurtured and converted through intelligent marketing strategies. You will work closely with sales and recruitment teams to achieve measurable KPIs.

Key Responsibilities

• Own and execute lead generation strategies targeting decision-makers within aviation, motorsport, automotive, and engineering.
• Build and maintain a qualified pipeline of potential clients through inbound and outbound campaigns.
• Define and deliver against monthly and quarterly lead generation KPIs (e.g., SQLs, conversion rates, database growth).
• Create B2B content that resonates with industry pain points—blogs, white papers, case studies, landing pages, and email campaigns.
• Align content strategy with business goals to attract, convert, and retain client leads.
• Ensure all content supports list growth, brand positioning, and sales enablement.
• Work within our CRM (Bullhorn or similar) to segment, tag, and manage client databases for maximum impact.
• Implement workflows to keep leads warm through targeted nurture sequences and automated follow-ups.
• Monitor database health and lead lifecycle progression, reporting against targets.

Email Marketing & Automation

• Deliver segmented and personalised email marketing campaigns to move leads through the funnel.
• A/B test messaging, subject lines, and CTAs to improve engagement and conversion.
• Use behavioural triggers and drip campaigns to engage cold leads and re-engage dormant contacts.
• Performance Analysis & Reporting
• Track and report on KPIs including MQLs, lead-to-client conversion rate, campaign ROI, and database growth.
• Use insights to continuously optimise lead generation and nurturing efforts.

Requirements

• Proven experience in B2B growth marketing with a focus on lead generation and nurturing.
• Familiarity with CRM and marketing automation tools
• Strong copywriting and content creation ability tailored to technical sectors and buyer personas.
• Data-driven with the ability to track performance and pivot strategy based on analytics.
• Experience collaborating closely with sales teams and delivering against joint KPIs.
• Recruitment or technical industry exposure is a bonus.

Why Join VHR?

Join an award-winning recruitment agency working with global leaders in aviation, F1, and engineering.

Be part of a high-performance team where marketing is central to business growth.

Enjoy a collaborative and innovative environment with real influence over strategy and execution.

• Competitive salary with commission
• Financial support for certifications and training
• Regular team socials and international incentives
• Opportunity to work with an established international client base