Growth Marketing Operations Manager

Vivup; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Perkbox is seeking a hands-on Marketing Operations Lead to own the full funnel technology stack. You’ll design and maintain HubSpot automations, manage the HubSpot‑Salesforce integration with RevOps, and oversee demand-gen initiatives that move metrics.

You’ll define audience segments, track GA4 analytics, lead scoring, and build regular performance reports for leadership. The role requires strong project management, stakeholder communication, and a pragmatic, data‑driven approach to optimise

Qualifications

• Experience in marketing operations and demand generation.
• Strong HubSpot capability with complex workflows.
• Solid knowledge of Salesforce CRM and HubSpot-Salesforce integration.
• Analytical mindset with funnel data attribution.
• Experience managing agency relationships and reporting to stakeholders.
• Strong multi-project management and stakeholder communication.

Responsibilities

• Design, build, and maintain HubSpot automations across the full funnel.
• Own HubSpot‑Salesforce integration in collaboration with RevOps.
• Manage UTM tracking, form strategy, lead capture, and GA4 analytics.
• Define audience segments, channel mix, and messaging priorities for demand gen.
• Own lead scoring and nurture from first touch to sales-ready.
• Review agency campaign plans and monitor MQLs, pipeline, and CPL.
• Build weekly, monthly, and quarterly performance reports for leadership.
• Diagnose funnel friction and trace root causes in data.
• Manage concurrent workstreams and vendor relationships within budget.

Skills

Marketing operations

Demand generation

Analytics

Project management

Stakeholder management

Agency relationships

Tools

HubSpot

Salesforce

Job description

Does this sound like you?

You're the kind of person who finds genuine satisfaction in making a system work exactly as it should, and then making it better. You think in funnels, speak fluent HubSpot, and have a healthy obsession with attribution, data quality, and conversion rates that don't make you squint in disbelief. You're equally comfortable pulling together a board‑ready pipeline report and getting into the weeds of a broken workflow, and you know the difference between being busy and actually moving the needle.

London│Hybrid

Does this sound like you?

You're the kind of person who finds genuine satisfaction in making a system work exactly as it should, and then making it better. You think in funnels, speak fluent HubSpot, and have a healthy obsession with attribution, data quality, and conversion rates that don't make you squint in disbelief. You're equally comfortable pulling together a board‑ready pipeline report and getting into the weeds of a broken workflow, and you know the difference between being busy and actually moving the needle. You operate with a high degree of autonomy, take ownership seriously, and have the confidence to tell a stakeholder 'that's not a priority right now' without it being a whole thing.

What You’ll Be Doing (in a Nutshell)

In our Marketing team, you'll sit right at the intersection of data, systems, and commercial performance. You'll own the marketing operations function end to end, including direct accountability for demand generation outcomes delivered through an external agency. The Director of Growth Marketing sets the direction; you make it happen.

Day-to-day You Can Expect To

• Design, build, and maintain HubSpot automations across the full funnel, from lead capture through to sales handoff, keeping logic clean, documented, and scalable
• Own the HubSpot‑Salesforce integration on the marketing side, partnering with RevOps to keep hand-offs tight and data consistent
• Manage UTM tracking, form strategy, lead capture, and GA4 analytics, making sure tags, events, and conversion goals are firing correctly
• Define audience segments, channel mix, and messaging priorities for demand generation campaigns, and set targets that consistently drive qualified pipeline
• Own lead scoring and nurture from first touch to sales‑ready, building and optimising models and sequences directly in HubSpot
• Review and sign off agency campaign plans, monitoring MQLs, pipeline contribution, and cost per lead in real time, and acting quickly when performance falls short
• Build weekly, monthly, and quarterly performance reports for leadership covering pipeline contribution, channel ROI, and MQL-to-SQL conversion
• Diagnose funnel friction: when conversion rates drop or pipeline slows, trace root causes across HubSpot data, campaign performance, lead routing, and system behaviour
• Manage multiple concurrent workstreams, triage inbound requests, own vendor relationships, and track spend against the marketing budget

To Be Successful, You'll Have

• Proven experience across marketing operations and demand generation, moving comfortably between strategic decisions and hands‑on execution
• Strong HubSpot capability: you build, audit, and maintain complex workflows, lifecycle programmes, and lead scoring models with clean, documented logic
• Solid working knowledge of Salesforce CRM and the ability to own the marketing side of the HubSpot‑Salesforce integration
• An analytical, diagnosis‑led mindset: you work through funnel data and attribution to find root causes and translate them into clear recommendations
• Experience managing agency relationships, holding partners accountable to reporting standards, data quality, and pipeline targets
• Strong project management skills, with the ability to run multiple workstreams simultaneously and set realistic expectations with stakeholders

Bonus points if you bring:

• Experience with ABM programmes and campaign personalisation in HubSpot
• A genuine curiosity about AI and emerging martech, with experience leading tool adoption across a team
• A track record of building marketing processes and documentation that actually enable self‑serve

Why Perkbox?

Perkbox is the employee experience platform built to care for, connect with, and celebrate employees in all areas of life.

With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia. From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.

From access to expert mental health services to help with the cost of everyday essentials, our range of benefits and wellbeing tools meets people where they are, at work and beyond.

We're redefining what employee benefits can be. And we're just getting started.

The Interview Process

Our Interview Process Involves 4 Main Stages

• Application
• Short call with a member of the TA team
• 30‑minute video call with Hiring Manager and one other team member
• Final Interview and task with two members of the team

Our average process takes around 2-3 weeks, but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your process. If you have any specific questions ahead of this, please contact us on [e-mail].

We're committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientations.

We're happy to offer reasonable adjustments during our hiring process. Just let us know, and we'll make it work for you. Your comfort and success matter to us!