Growth Marketing Manager UKF

Corpay; Swindon; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Pension: 3–5%

Private Medical Insurance

Life Insurance

LinkedIn Learning

Training & development

Job summary

Corpay is seeking a Growth Marketing Manager UK Vehicle Payments in Swindon to own the end-to-end marketing plan for Allstar, driving brand awareness and demand across multi-channel campaigns. You will collaborate with sales and leadership to deliver growth.

The role requires leadership of KPIs, budgets, assets, and cross-functional alignment, with a focus on ROI and revenue generation, within Corpay's European Centre of Marketing Excellence.

Qualifications

• 5+ years in a senior B2B marketing role.
• Proven track record delivering impact and growth in B2B marketing.
• Data-driven, multi-channel demand generation experience.

Responsibilities

• Define overarching marketing plans aligned with growth targets.
• Identify priority markets, segments and channels for brand impact and demand.
• Develop campaigns that differentiate Allstar in competitive landscapes.
• Set annual and quarterly marketing goals, KPIs and performance benchmarks.
• Define campaign KPIs and ROI-focused success measurement frameworks.
• Lead end-to-end planning and delivery of full funnel, outbound marketing campaigns.
• Coordinate cross-functional input from sales, product and leadership teams.

Skills

B2B marketing

Demand generation

Multi-channel marketing

Marketing automation

CRM (Salesforce)

Campaign management

Strategic thinking

Stakeholder management

Budget management

Lead nurturing

Tools

Marketing Automation

CRM (Salesforce)

SEO

Paid media

Social media

Job description

Corpay is currently looking to hire Growth Marketing Manager UK Vehicle Payments (UKVP) within our International Vehicle Payments line of business. This position falls under our European Centre of Marketing Excellence division and is located in Swindon UK.

As Growth Marketing Manager, you will lead the planning and execution of strategic sales and marketing activities to deliver our growth targets. You will own the end‑to‑end marketing plan in your line of business, namely our most important and successful brand, Allstar. You will be responsible for driving brand awareness and new customer acquisition, across the full marketing mix, with a focus on integrated and omnichannel marketing. Taking an “outside in / customer first” approach, you’ll be leading the marketing for Allstar, a Corpay brand, partnering closely with sales, and being responsible for supporting the growth in a fast‑paced, proactive, and positive environment.

You will report directly to the VP of Marketing UKVP and regularly collaborate with the wider UKF marketing team and Allstar Sales leaders.

How We Work

As a Growth Marketing Manager, Corpay will set you up for success by providing:

• Assigned workspace in Swindon, UK
• Company-issued equipment
• Formal, hands‑on training and support from a global Marketing team.

Role Responsibilities

Your responsibilities of the role will include:

• Defining the overarching marketing plans in alignment with business objectives and growth targets.
• Identifying priority markets, segments, and channels to maximise brand impact and demand / lead generation.
• Developing marketing activities and campaigns that clearly differentiate Allstar products and services in competitive landscapes.
• Setting annual and quarterly marketing goals, KPIs, and performance benchmarks.
• Defining campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation.
• Management of prospect segmentation to support targeted marketing campaigns.
• Collaborate with sales teams to track, maintain, and optimise marketing’s contribution to the sales pipeline.
• Lead the end‑to‑end planning and delivery of full funnel, outbound marketing campaigns.
• Ensure all campaigns, creative, and channel plans align with the strategic vision.
• Coordinate cross‑functional input from sales, product, and leadership teams.
• Lead the production of campaign assets, ensuring brand consistency and high‑quality output.
• Managing the creative process from initial briefing through to final delivery across all formats (digital, print, social, events).
• Coordinate the efforts of internal marketing teams to ensure campaign alignment and brand consistency.
• Manage relationships with wider marketing teams and agencies, optimizing use of internal and external teams' resources.
• Work with the Brand & PR teams to ensure they develop relevant press releases, secure media opportunities, and manage corporate communications.
• Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as your expert resource.
• Use our Marketing Automation team to conduct nurture journeys, and triggered campaign execution.
• Partnering with the data team to support the procurement and onboarding of purchased data to expand prospect reach, and execute new data enhancement projects, improving completeness, accuracy, and targeting precision.
• Brief Data and Salesforce teams to ensure smooth execution of data‑driven marketing initiatives, CRM integrations, and accurate pipeline reporting.
• Ownership and management of your allocated marketing budget, ensuring optimal allocation across channels and campaigns.
• Serve as a key liaison between product, customer success, sales, and marketing teams to ensure campaign relevance.
• Provide insights from marketing activities to inform product development and market positioning.
• Owning campaign performance reporting and insights and produce weekly, monthly, and quarterly reporting on marketing performance.
• Test new initiatives and bring new ideas to the table.
• Work effectively with other team members within Marketing; you’ll be part of a wider team of marketing professionals who will also be part of shaping and executing your plans.

Qualification & Skills

• 5+ years’ experience in a similar senior role within B2B marketing.
• Proven track record in leading B2B marketing that delivers business impact and growth.
• Proven track record in planning, leading and executing sales focused marketing, in a data‑driven, multi‑channel, multi‑touch environment.
• Experience leading and delivering demand generation focused programmes through longstanding, continuously optimized, multi‑channel marketing.
• Excellent knowledge and experience of all direct channels, including digital & non-digital.
• A good understanding, and competent user of Marketing Automation, CRM (Salesforce or similar tools), Digital media including SEO, Paid and social.
• Deep understanding and experience of lead generation, lead warming and nurturing techniques
• Promotion and use of brand within the communications mix.
• Excellent project management skills with the ability to manage competing priorities.
• A commercial, outcome focused, KPI and data‑driven mindset.
• Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle.
• Ability to build strong sales and GTM relationships across the organization.
• Personal resilience.
• Customer centric approach.
• Excellent interpersonal skills, cross‑collaborator, and stakeholder management.
• Lots of motivation and a proactive approach. The ability to get the job done!

Benefits & Perks

• 25 days’ annual leave plus 8 bank holidays
• Option to buy or sell up to 5 days of annual leave annually through the benefits enrolment window
• Pension scheme with a minimum 3% employee contribution and up to 5% employer contribution from Corpay
• Private Medical Insurance through Vitality with no excess payable by employees; Corpay covers the standard £250 excess charge
• Life Insurance
• Access to the Gratitudes benefits platform, offering flexible discounts, supermarket savings of 4–5%, and a range of exclusive employee offers
• Free access to LinkedIn Learning, with thousands of courses to support ongoing professional and personal development

About Corpay

Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.

At Corpay, we are committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions. We believe that diversity, equity, and inclusion strengthen our teams, drive innovation, and support our continued success globally.

As part of our hiring process, offers of employment may be subject to the successful completion of pre‑employment screening conducted by an authorized third‑party provider, in accordance with applicable laws and Corpay policies. Screening requirements may include employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks relevant to the role and permitted by local law.

Learn more about Corpay: https://www.corpay.com

Transparency & Compliance

Equal Opportunity Employer

Corpay is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law. Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions. If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department.

Use of Artificial Intelligence in Hiring

Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling. These tools are designed to enhance efficiency, consistency, and fairness throughout the hiring process. AI tools do not make final hiring decisions. All employment decisions involve human review. Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.

Candidate Privacy Notice

For information about how Corpay processes personal information during the recruitment process, please review our Candidate Privacy Notice: https://www.corpay.com/privacy-policy.

Pay Philosophy

Corpay is committed to fair, equitable, and transparent compensation practices. Compensation decisions are based on objective, job‑related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law. Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.