Growth Marketing Manager – Tech/Electronics Company

Blue Pelican; Lancashire; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading tech company is looking for a Growth Marketing Manager to shape its digital growth strategy. This role involves leading impactful digital campaigns across multiple channels, driving engagement, and overseeing customer journeys. You'll have the opportunity to work closely with senior leaders in a supportive environment that emphasizes innovation and results.

Benefits

34 days holiday (including public holidays)

Private Medical Insurance (Bupa)

Health Cash Plan, Life Assurance

£325 flexible benefits pot

Employee Assistance Programme

Qualifications

• Proven experience in growth or digital marketing.
• Expertise in CRM and marketing automation.
• Strong understanding of SEO and campaign analytics.

Responsibilities

• Develop and deliver data-led digital strategies.
• Manage Salesforce for segmentation and lead scoring.
• Oversee website content and improve organic traffic.

Skills

Digital Marketing

CRM Management

SEO

Data Analysis

Email Marketing

Problem Solving

Tools

Salesforce

Google Analytics

Job description

Growth Marketing Manager – Tech/Electronics Company
Location: Hybrid – Home & Birmingham Office
Salary: Up to £70,000 + Excellent Benefits
Job Type: Full-time, Permanent

A leading electronics and tech company is hiring a Growth Marketing Manager to develop and deliver its digital strategy. This is a high-impact role focused on driving lead generation, digital performance, and multi-channel marketing across both public and private sector audiences.

You’ll lead digital campaigns, own marketing automation and CRM (Salesforce), optimise customer journeys, and scale engagement across web, email, social, SEO, and eCommerce.

Key Responsibilities

• Develop and deliver data-led digital strategies to drive leads and growth

• Manage Salesforce (Sales & Marketing Cloud) for segmentation, nurture flows, and lead scoring

• Plan campaigns tailored to both public and private sector audiences

• Use Google Analytics and other tools to track campaign performance and report on ROI

• Oversee website content, UX, and SEO to improve organic traffic and conversions

• Lead content and social media strategies across B2B and B2B2C platforms

• Manage PPC and paid social to drive traffic and qualified leads

• Introduce new martech tools to improve marketing effectiveness

About You

• Proven experience in growth or digital marketing, ideally in a tech/electronics business

• Expertise in CRM and automation (Salesforce experience preferred)

• Strong grasp of SEO, paid media, email marketing, and analytics

• Ability to build lead generation campaigns across B2B, B2B2C, and public sector channels

• Skilled at using data to improve digital journeys and campaign results

• Confident communicator, collaborator, and problem-solver

Why Join?

This is your chance to shape a company’s digital growth at a strategic level. You’ll work directly with senior leadership, enjoy autonomy, and make a tangible impact in a business that values innovation and results.

What sets this role apart:

• Lead strategy, not just delivery

• Mix of public sector and commercial campaigns

• Exposure to a modern marketing stack

• Flexible hybrid working

• Supportive and agile company culture

Salary & Benefits

• Up to £70,000 depending on experience

• 34 days holiday (including public holidays)

• Holiday purchase scheme (up to 5 extra days)

• Private Medical Insurance (Bupa)

• Health Cash Plan, Life Assurance, Critical Illness Cover

• £325 flexible benefits pot

• Retail and health discounts, cashback scheme

• Free onsite parking

• Employee Assistance Programme

How to Apply

Send your CV or LinkedIn profile — no need for a polished version, we can refine it together.

For a confidential chat, contact:
Max Tullis-Turner
Practice Lead – Digital, Blue Pelican
[e-mail] | 01892 507130