Growth Marketing Manager - Performance Marketing

Sony Playstation; London; Hybrid; GBP 8,000 - 131,000; Full time

Job summary

A global gaming company based in London is seeking a Growth Marketing Manager to drive data-informed strategies for their PlayStation Store and subscription services. The ideal candidate should have over 6 years of experience in performance marketing and proven success in managing substantial marketing budgets. This role offers a competitive salary and benefits, including medical and employee discounts for company products.

Benefits

Medical, dental, and vision insurance

Matching 401(k)

Paid time off

Wellness program

Employee discounts for Sony products

Bonus package eligibility

Qualifications

• 6+ years of experience in performance marketing, digital strategy, or marketing consultancy.
• Strong data analysis and manipulation skills.
• Experience managing multi-million-dollar marketing budgets.

Responsibilities

• Own and evolve Growth Marketing KPI tracker and reporting.
• Identify opportunities from marketing performance data.
• Provide inputs into campaign planning and budget allocation.
• Collaborate on methodology and metrics with stakeholders.

Skills

Performance marketing

Digital strategy

Advanced Excel

Data analysis

Business intelligence tools

Strong presentation skills

Tools

Tableau

Looker

Job description

Role Overview

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

We are seeking a commercially-minded Growth Marketing Manager to join our Performance Management function.

This role is key in driving data-informed strategy and building insightful commercial presentations to senior marketing leadership. Ideal candidates will bring a strong grounding in digital marketing, strategic consultancy, or performance media, with proven experience translating complex data into actionable insights that inform decision-making and drive business growth.

What you’ll be doing

• Performance Analytics & Reporting
  • Own and evolve our central Growth Marketing KPI tracker and reporting cadences (weekly check-ins, trading forums, MBRs/QBRs).
  • Develop dashboards and visualizations to make insights accessible across the team.
• Insight Generation & Optimization
  • Identify opportunities and risks from marketing and commercial performance data.
  • Partner with channel leads and media teams to drive ROAS/CAC improvements.
• Strategic Decision Support
  • Provide inputs into campaign planning, media strategy, and budget allocation decisions.
  • Collaborate with the forecasting and experimentation leads to integrate performance insights into scenario planning and testing agendas.
• Cross-Functional Collaboration
  • Represent performance insights in trading forums and quarterly business reviews.
  • Partner with Media, Finance, and Analytics stakeholders to align on methodology and metrics.

What we’re looking for

• 6+ years of experience in performance marketing, digital strategy, or marketing consultancy, preferably within entertainment, gaming, or ecommerce.
• Advanced Excel and data modelling skills and strong Data analysis and manipulation skills
• Experience with BI tools (Tableau, Looker, etc.)
• Proficiency in PowerPoint to create impactful presentations
• Demonstrated experience managing and forecasting multi-million-dollar marketing budgets
• Strong strategic mindset with the ability to distil complex data into concise commercial narratives.
• Proven success working in matrixed, global organizations with cross-functional collaboration at its core.

Policies and Benefits

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. The base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

This role is eligible for SIE’s benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and employee discounts for Sony products. This role may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$11,799 — $176,900 USD

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.