Growth Marketing Manager, Paid Media

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Manager to join their dynamic team in London. This role is perfect for someone passionate about B2C marketing who wants to explore the B2B landscape. You'll collaborate with partners to drive growth through performance marketing channels like SEM and Programmatic Display. Your expertise in web analytics will help optimize user journeys and enhance marketing initiatives. If you're a proactive individual with strong influencing skills and a knack for project management, this is the opportunity for you to make a significant impact in a fast-paced environment.

Qualifications

• Proven experience in performance marketing, preferably in travel or ecommerce.
• Strong understanding of digital marketing and optimization.

Responsibilities

• Devise and deliver performance marketing initiatives for top partners.
• Use web analytics to benchmark performance and identify optimization opportunities.

Skills

Performance Marketing

Digital Marketing

Web Analytics

SEM

Programmatic Display

Paid Social

Meta Search

Project Management

Tools

Adobe Analytics

Google Analytics

Google Ads

Microsoft Ads

Job description

Social network you want to login/join with:

Growth Marketing Manager, Paid Media, London

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Client:

Expedia Group

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

299d5e5e7577

Job Views:

12

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

Growth Marketing Manager, Paid Media

Are you passionate about B2C marketing, but want to dive into the fast-growing B2B space? Join the Expedia Group Private Label Solutions’ Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains, and financial institutions.

In your role as Growth Marketing Manager, you will help our Partners’ marketing teams drive growth through performance marketing channels and help us scale up our in-house offering across SEM, Programmatic Display, and Meta Search.

What you’ll do:

• Devise and deliver performance marketing initiatives for our top partners, either by supporting them with initiatives that they execute on their side, or by executing on initiatives in-house
• Partner with our product and technology teams to develop new marketing features and solutions at scale.
• Use expertise in web analytics to benchmark performance, identify digital marketing or user journey optimization opportunities, and turn these into concrete, accurately sized proposals that get colleagues and partners on board
• Partner with commercial and finance teams to forecast partner marketing performance and develop business cases for new initiatives
• Build and disseminate reporting both internally and to partners to ensure digital performance and growth opportunities are well understood.
• Proactively share industry news, best practices, comparative and competitive reviews, and stay on top of evolving marketing technologies

Who you are:

• Proven experience in performance marketing, preferably in the travel industry or ecommerce.
• A strong understanding of digital marketing and optimization, and advanced, hands-on knowledge of at least one of the following channels: SEM (highly desirable), Programmatic Display, Paid Social, Meta Search.
• Truly excellent web analytics skills and a passion for data. You are comfortable crafting and interpreting in-depth web analytics reports autonomously, and you spot opportunities that air decision-making even in large data sets.
• Experience in analyzing end to end user journeys. You enjoy working with product and technology teams to make journey improvements, e.g. by implementing ancillary products
• Experience presenting complex content to varied, often senior, internal and external groups; consulting experience would be advantageous.
• Strong influencing skills: You can balance the needs of many collaborators with ease and advocate for the importance of marketing priorities with other teams, externally and internally.
• bias towards action: You like to get things done, and you are able to analyze information, provide clarity back to the business and take ownership of outcomes.
• Proficient with marketing and analytics tools that include Adobe Analytics, Google Analytics and Google/Microsoft Ads.
• Outstanding project management and organizational skills.