Growth Marketing Manager - Lead Generation Focus (Contractor/Freelance)

Simonyan Consulting; United Kingdom; Remote; GBP 45,000 - 60,000; Full time

Job summary

A leading company in the UK is seeking a Growth Marketing Manager to drive lead generation strategies and optimize digital marketing efforts. This role involves hands-on execution across various channels, focusing on data-driven decisions to enhance business growth. The ideal candidate will have substantial B2B marketing experience, particularly in lead-driven environments, and a passion for delivering measurable results. Enjoy a flexible, remote work environment while making a significant impact on the company's growth.

Benefits

100% remote working

Autonomy

Collaborative culture

Access to modern tools

Qualifications

• Experience in SaaS, PropTech, or lead-driven businesses.
• Proven track record of driving measurable lead growth.

Responsibilities

• Plan, launch, and optimize multi-channel lead generation campaigns.
• Build segmented email campaigns and lead nurturing flows.
• Monitor campaign performance using GA4 and Looker Studio.

Skills

B2B Digital Marketing

Project Management

Content Marketing

SEO

CRM Automation

Lead Generation

Analytics and Reporting

Education

3–6 years of B2B marketing experience

Tools

GA4

Looker Studio

Google Ads

LinkedIn Ads

Job description

About The Role

We’re looking for a commercially-driven, digitally-savvy Growth Marketing Manager to take ownership of the company's lead generation strategy and execution. You will play a critical role in building and scaling a digital marketing engine that drives a continuous flow of qualified leads to the sales team.

This is a hands-on, performance-focused role for someone who loves getting things done, testing and optimizing campaigns, and making data-driven decisions that directly impact business growth.

If you’re passionate about B2B digital marketing, enjoy working across multiple channels, and thrive on delivering measurable results, we’d love to hear from you.

Your Responsibilities

1. Lead Generation Strategy and Execution
   • Plan, launch, and optimize multi-channel lead generation campaigns.
   • Develop and test lead magnets, landing pages, webinars, and paid media campaigns.
   • Apply a structured, test-and-learn approach to scale successful activities.
2. Email Marketing and CRM Automation
   • Build segmented email campaigns and lead nurturing flows.
   • Continuously improve open rates, click rates, and conversion rates through testing and optimisation.
   • Manage basic CRM automations to guide leads through the funnel.
3. Paid Media Management
   • Work closely with paid media specialists to launch and manage PPC and social campaigns (especially LinkedIn Ads).
   • Brief and review creatives with lead generation KPIs in mind.
4. Analytics, Reporting, and CRO
   • Monitor campaign performance using GA4, Looker Studio, and other tools.
   • Generate actionable reports and insights to inform strategy.
   • Suggest and implement website and landing page optimisations to boost conversion rates.
5. Collaboration and Project Management
   • Coordinate with external consultants across SEO, PPC, CRO, and PR.
   • Manage outsourced work with a focus on results and quality control.
6. Content Marketing and SEO
   • Own the content calendar focused on attracting high-intent prospects.
   • Brief and manage writers, ensuring alignment with SEO best practices.
   • Collaborate with SEO consultants to drive organic growth and site improvements.

What You'll Bring

• 3–6 years of B2B marketing experience, ideally in SaaS, PropTech, or lead-driven businesses.
• Proven track record of driving measurable lead growth across digital channels.
• Expertise in:
  • Content marketing and SEO fundamentals
  • Email marketing platforms and CRM automation
  • Paid media (especially Google Ads and LinkedIn Ads)
  • Campaign performance tracking and optimisation (GA4, Looker Studio)
  • Ability to design, launch, and refine multi-step lead funnels.
  • Strong project management skills: organised, proactive, and results-driven.
  • Commercial mindset: focused on how marketing drives business outcomes.

Bonus Points For

• Experience with Nutshell CRM or similar platforms.
• Knowledge of conversion rate optimization (CRO) principles and A/B testing.
• Familiarity with WordPress or similar CMS for content updates.
• Previous experience marketing to niche B2B audiences (e.g., small business owners, professional services).

Why Join the Company?

• Make a real impact: Own the lead generation strategy and directly influence company growth.
• Work closely with leadership: Your work will be highly visible and valued.
• Access great resources: Specialist consultants, modern tools, and a supportive environment.
• Grow your career: Learn, test, and build a best-in-class B2B marketing function.
• Enjoy flexibility: 100% remote working, autonomy, and a collaborative culture.

About The Company

The UK's leading client presentation and marketing platform for estate agents.

We help agents impress homeowners, differentiate their services, and win more instructions by delivering a modern, personalized, and data-driven valuation experience.

The Mission?

To transform the estate agency experience - making every market appraisal a powerful opportunity to win business, build trust, and showcase value.

We believe estate agents deserve better tools to stand out, close more deals, and deliver professional, memorable experiences that clients love.

The Company Provides

• Interactive digital presentations to elevate property appraisals.
• Automated follow-up marketing to nurture prospects post-valuation.
• Client engagement analytics so agents know exactly when to follow up.
• Brand customization to reinforce each agency’s identity and value proposition.

Our platform is designed specifically for estate agents, ensuring everything we build solves real-world challenges in winning instructions and growing market share.

The Culture

• Performance-driven: We care about results, not just activity.
• Hands-on and action-oriented: We believe in learning by doing.
• Collaborative and flexible: Remote-first, supportive, and open to new ideas.
• Focused on growth: For our clients, our company, and our team members.

Skills

crm, conversion rate optimization, b2b digital marketing, linkedin ads, crm automation, campaigns, email marketing, digital, strategy, project management, looker studio, google ads, lead generation strategy, analytics and reporting, ga4, content marketing, lead generation, ppc campaigns, paid media, multi-channel campaigns, seo, b2b, social media marketing

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing and Sales
• Industries: Business Consulting and Services