Growth Marketing Manager - Europe

Plaid Inc; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A financial technology company is seeking a Growth Marketer to expand their digital footprint in Europe. Responsibilities include managing digital advertising campaigns, developing SEO strategies, and analyzing marketing performance data. Ideal candidates should have over 3 years of digital marketing experience and expertise in platforms like Google Ads and Google Analytics. This role offers a dynamic environment and the chance to drive significant marketing initiatives.

Qualifications

• 3+ years of experience in digital marketing, focusing on growth marketing.
• Understanding of key digital marketing channels and customer journey.
• Strong analytical skills for interpreting data.

Responsibilities

• Manage and optimize digital advertising campaigns.
• Develop and implement SEO strategies.
• Analyze digital marketing performance data.
• Collaborate on engaging digital content.
• Own Return on Ad Spend (ROAS).
• Support event and tradeshow strategies.

Skills

Digital marketing

SEO

Data analysis

Content creation

Tools

Google Ads

Google Analytics

LinkedIn Ads

Meta Ads

Job description

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Our Europe marketing team is on a mission to significantly enhance Plaid's online presence, drive lead generation, and optimise digital campaigns across the European market. We are a lean but mighty team and we're actively looking to expand with a dedicated Product Marketing Manager and a Growth Marketer. We are dedicated to scaling our marketing efforts efficiently and effectively, ensuring our brand reaches and resonates with our target audiences across Europe. We foster a collaborative and high-impact environment, working closely with our global counterparts and regional sales teams.

As a Growth Marketer for Europe, you will play a crucial role in expanding Plaid's digital footprint and driving key marketing performance metrics. You will support the management and optimisation of our digital advertising campaigns, contributing to increased online visibility and lead generation. You will assist in the development and implementation of SEO strategies to improve organic search rankings, helping more potential customers discover Plaid. A core part of your role will involve analysing digital marketing performance, providing initial insights, and supporting the creation of engaging digital content that captures our audience's attention. Additionally, you will play a supporting role in the execution of our event and tradeshow strategies across Europe, ensuring our presence at key industry gatherings is impactful. You will be instrumental in ensuring our marketing efforts are data-driven and continually optimised for impact.

Responsibilities

• Assist in the management and optimisation of digital advertising campaigns across various platforms (e.g., paid search, paid social), focusing on performance metrics and cost-effectiveness.
• Support the development and implementation of SEO strategies, including keyword research, on-page optimisation, and technical SEO improvements, to enhance organic search rankings and traffic.
• Collect and analyse digital marketing performance data (e.g., website traffic, conversion rates, campaign ROI), identifying trends and preparing initial reports on actionable insights.
• Collaborate with the content and product marketing teams to support the creation and distribution of engaging digital content (e.g., blog posts, landing pages, ad copy) optimised for various channels.
• Own Return on Ad Spend (ROAS) as a key metric, actively working to improve the efficiency and effectiveness of paid channels.
• Support the execution of event and tradeshow strategies, including pre- and post-event promotion, lead capture, and ensuring brand presence consistency.

Qualifications

• 3+ years of experience in digital marketing, with a focus on growth marketing, paid media, or SEO.
• Demonstrated understanding of key digital marketing channels and their role in the customer journey (e.g., SEO, SEM, social media, email marketing).
• Experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and analytics tools (e.g., Google Analytics).
• Basic understanding of SEO principles and tools
• Strong analytical skills with an ability to interpret data and contribute to data-driven decision-making.
• Excellent written and verbal communication skills, with an ability to communicate clearly and concisely.
• Proactive, self-motivated, and eager to learn in a fast-paced environment.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [e-mail].

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