Growth Marketing Manager - Consumer App startup

Up World; London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading food discovery platform in London is looking for a Growth Marketing Manager to drive user acquisition and engagement through innovative marketing strategies. The ideal candidate has experience in managing paid media campaigns and a creative, data-driven mindset. This role offers a salary up to £50k and additional perks such as 25 days holiday and a dog-friendly office environment.

Benefits

25 days holiday + bank holidays

Regular team socials

Dog-friendly office

Choice of laptop

Extra kit if needed

Qualifications

• Experience with consumer-facing, app-based, or hospitality-related brands.
• Strong track record in managing multi-channel paid media campaigns.
• Experience in briefing and managing creatives.

Responsibilities

• Own and optimise paid media campaigns across various platforms.
• Develop actionable growth marketing plans.
• Track and interpret campaign performance data and user insights.

Skills

Growth marketing

Paid media management

SEO

Creative direction

Data analysis

Job description

We are seeking a sharp, creative, and commercially minded Growth Marketing Manager to join our client's dynamic team at a leading food discovery platform / app.

As a Growth Marketing Manager, you will scale the platform's reach, expand the user base, and drive tangible results for the partners through innovative marketing strategies and clever campaign ideas. You will lead growth and paid marketing efforts, manage the multi-channel paid media campaigns, and identify new growth opportunities.

What you'll do...

• Lead Growth & Paid Marketing: Own and optimise paid media campaigns across Meta, TikTok, Snap, Google, and beyond.
• Build Growth Strategies: Develop actionable growth marketing plans to drive acquisition, engagement, and retention.
• Test, Optimise, Repeat: Run A/B tests and report on campaign performance, iterating for improvement.
• Creative Direction: Manage creatives, copywriters, and freelancers to develop impactful campaigns.
• Analyse & Report: Track and interpret campaign performance data and user insights.
• Write Sharp Copy: Craft engaging copy for ads, landing pages, and more.
• Website & SEO Ownership: Manage website content and SEO strategy for traffic improvement.
• Work Collaboratively: Collaborate with the marketing team to prioritise initiatives and share ideas.

Who you are...

• Experiencewith consumer-facing, app-based, or hospitality-related brands.
• Experience ingrowth marketing, including performance, acquisition, paid social, SEO, and CRO.
• Strong track record in managing multi-channel paid media campaigns.
• Highly organised with a strategic mindset, comfortable working in fast-paced environments.
• Creative instinct and data-driven mindset.
• Experience in briefing and managing creatives.
• Collaborative, proactive, entrepreneurial mindset.

Salary:up to £50k DOE
Logistics:London office - WFH on Fridays

More info:

️ 25 days holiday + bank holidays
Regular socials: Team dinners, drinks, pop-ups and foodie trips.
Dog-friendly office
Mac or Windows laptop - your call.
️ Extra kit if you need it (screens, chairs, mechanical keyboards - you name it).