Growth Marketing Manager (Central Asia and Georgia)

TransferGo; London; Hybrid; EUR 40,000 - 80,000; Full time

Job summary

Join a dynamic fintech scale-up dedicated to making financial services accessible for migrants. As a Growth Marketing Manager, you will lead innovative marketing strategies that resonate with Central Asian communities. This role offers the opportunity to drive impactful campaigns, collaborate with a passionate team, and contribute to a mission that truly makes a difference in people's lives. With a supportive environment that values creativity and data-driven decisions, you will play a key role in expanding the brand's reach and building trust among customers. If you're ready to take on challenges and grow your career, this is the perfect opportunity for you.

Benefits

Generous holiday allowance

Competitive healthcare insurance

Annual development budget of €1,000

Pet-friendly workplace

Flexible working style

Qualifications

• Experience with consumer branding campaigns for high-growth businesses.
• Excellent communication skills in Russian and English.

Responsibilities

• Develop aggressive marketing strategies to grow customer base.
• Conduct research on Central Asian communities and consumer behavior.

Skills

Online and offline consumer branding campaigns

Data-driven decision making

High level of data literacy

Networking skills

Multi-tasking and attention to detail

Education

3+ years of experience in marketing

High level of English

Native language proficiency in Tajik, Kyrgyz, Uzbek, or Kazakh

Tools

Google Analytics

CMS

CRM

SEM

SEO

SMM

Content marketing

Performance marketing

Job description

Growth Marketing Manager (Central Asia and Georgia)

London, United Kingdom

TransferGo is a growing fintech scale-up on a mission to make the world a fairer place for migrants. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. With a team of more than 400 employees across the UK/Europe, we now support 8 million customers, building a product that truly impacts lives and supports families.

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.

The Marketing team at TransferGo is a dynamic and collaborative group, dedicated to driving growth and making financial services more accessible to migrants worldwide. With a mix of data-driven strategies and creative innovation, the team works across diverse markets to deliver impactful campaigns that resonate with our customers. Currently, the team is focused on expanding our presence in Central Asia and Caucasus by refining localized marketing strategies, building brand trust, and increasing customer base through innovative campaigns. We’re now looking for a talented Growth Marketing Manager to develop our growth strategy. This role is essential to bring market expertise, ensure localized efforts align with customer needs, and drive growth in this key region.

Joining the Marketing team as Growth Marketing Manager for Central Asia and Georgia means being part of a passionate group that thrives on solving challenges and creating meaningful impact for millions of customers. With a vibrant, supportive environment and opportunities to innovate, it’s the perfect place to grow your career and make a difference.

Here’s what you’ll be doing as Growth Marketing Manager:

• Providing expertise on the Central Asian market and money transfers to Uzbekistan, Kyrgyzstan, Tajikistan, and Kazakhstan, directing the wider team on the right pricing, customer needs, and competitive landscape.
• Building an aggressive marketing strategy that combines the most effective channels to grow our customer base with the acquisition of new customers, collaborating with our Performance and Organic teams.
• Introducing new, creative, and localized ways to drive retention and win back churned customers.
• Making data-driven decisions to prioritize between opportunities and ensure our marketing plan, resources, and budget directly align with the greatest growth potential.
• Leading key PR activity in the region to strengthen our brand and contribute to customer growth.
• Partnering with influencers and endorsers that drive relevant traffic that converts.
• Conducting various research pieces on Central Asian communities abroad – money transfer habits, consumer behaviour, brand awareness, competitor analysis, and more.
• Providing feedback on copy and design to ensure it is relevant to our target customers.
• Driving forward a content marketing strategy that aligns with the interests of Central Asian migrants.
• Collaborating with colleagues from across the marketing team and other functions (product, operations, banking infrastructure, finance, and more) to provide local expertise and share knowledge.
• Tracking the effectiveness of campaigns and always optimizing them to improve performance.
• Representing TransferGo at community events, and on social media and forums.

You’ll report to our Regional Growth Manager.

Here’s what we’d love from our new Growth Marketing Manager:

• 3+ years of experience running successful online and offline consumer branding campaigns for a high-growth business or within an agency.
• Excellent verbal, written & listening skills in Russian language.
• High level of English for daily communication with the team and colleagues.
• Native Tajik, Kyrgyz, Uzbek, or Kazakh language. If you know other languages too, even better!
• Experience with online marketing including SEM, SEO, SMM, content marketing, performance marketing, CMS, Google Analytics, CRM.
• A high level of data literacy.
• The ability to work on ‘big picture’ things as well as day-to-day tactical stuff – all the while being results-driven and suited to a fast-paced, resilient startup environment.
• Hands-on experience launching, managing, and optimizing campaigns that build awareness and trust, to deliver exceptionally efficient growth and ROI across digital and offline channels.
• Insightful knowledge of Central Asian consumers and their habits, and strong networking skills.
• Ability to work effectively in a team: a friendly, empathic, and solution-oriented person.
• Ability to multi-task, strong attention to detail.

What we believe

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in-person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers.

What we offer:

• Be part of building a meaningful product in a growing fintech scale-up.
• Generous holiday allowance (based on tenure).
• Competitive healthcare insurance/wellbeing package from day one (based on your location).
• An annual development budget of €1,000 to spend on your growth.
• We truly embrace flexibility and take a hybrid approach to our working style. Most of our team members come into their local office 2 days a week.
• If you are near one of our offices, we are a pet-friendly company and we enjoy regular opportunities to connect in person (we truly value in-person connection on a regular basis and celebrate in style).

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!